Demand Generation Manager

Location: City

Demand Generation Manager
Location:
London office (Bank and Cannon Street)
Contract Type:
Permanent
Salary:
Base - £50-£60K + On Target Bonus (circa £10K)

Company Overview

Our client is a fast-growing B2B sales intelligence platform delivering patented technology to help sales teams identify and engage prospects cialising in eCommerce, logistics, payments and marketing technology sectors, they provide high-accuracy contact data and market intelligence that drives real business results. The company fosters a culture where employees are encouraged to be self-starters with significant autonomy in their roles, enabling them to build scalable programs and drive meaningful impact on company growth.

Their London-based team operates in a collaborative, fast-paced environment where individual contribution directly shapes strategy and success.

Position Overview

As Demand Generation Manager, you'll own the strategy and execution of integrated demand generation campaigns that drive qualified opportunities and pipeline growth. You'll develop full-funnel programs targeting high-intent buyers, optimise campaign performance across multiple channels, and work closely with the sales team to refine lead qualification and accelerate deal velocity. Your focus will be on identifying in-market buyers using intent data and technographic targeting, then engaging them through strategic paid campaigns, email nurture sequences and retargeting initiatives.

Responsibilities

• Develop and execute integrated demand generation campaigns across Linked In Campaign Manager, Google Ads, email and account-based marketing platforms
• Build and optimise full-funnel programs from awareness through to qualified opportunities targeting sales operations and revenue operations personas
• Manage campaign budgets of £250K-£500K+, tracking performance metrics including MQLs, SQLs, customer acquisition cost and pipeline contribution
• Partner with the sales team to refine lead scoring criteria, qualification standards and ensure rapid follow-up on high-intent leads
• Leverage intent data and technographic targeting to identify and engage buyers actively researching solutions in market
• Run competitive displacement campaigns positioning our client against established category incumbents
• Test, iterate and scale successful tactics across paid channels, email nurture sequences and retargeting campaigns
• Model and optimise customer acquisition cost, lifetime value and payback periods to drive ROI
• Manage lead handoff processes and work collaboratively with sales to improve conversion rates

Requirements

• 3-5 years of B2B SaaS demand generation experience with a proven track record of hitting pipeline targets
• Hands-on expertise with Linked In Campaign Manager (essential), Google Ads and ABM platforms
• Proficiency with Hub Spot or similar marketing automation platforms
• Experience managing deals with £20K-£100K annual contract value and 3-6 month sales cycles
• Strong analytical skills with ability to model CAC, LTV and payback periods
• Proven track record of working effectively with sales teams and optimising lead handoff processes
• Self-starter mentality with comfort operating as a player-coach in fast-growing environments

Desirable experience:

• Background in eCommerce, logistics, payments, fintech or marketing technology sectors
• Familiarity with sales intelligence or data platforms
• Previous role at a Series A-C stage company (10-200 employees)
• Promotion within the last 18-24 months
• Experience running competitive campaigns against category incumbents

Benefits

• Competitive salary of £50-£60K base plus on-target bonus of circa £10K
• Significant autonomy to build and scale demand generation programs
• Direct impact on company growth and revenue trajectory
• Opportunity to work with cutting-edge sales intelligence technology
• Collaborative environment with experienced marketing and sales teams
• Alongside a competitive benefits package, you'll join a fast-growing company where self-starters thrive, autonomy is valued and your direct contribution shapes business strategy and growth.

How to Apply

If you're looking to advance your career in demand generation and have the skills and experience to succeed in this role, please send your application to (url removed). Include your CV, a cover letter highlighting your most relevant B2B SaaS demand generation achievements, and any supporting materials that demonstrate your expertise in campaign management and pipeline generation. Please specify your notice period and availability for interview.