Ferrari Marketing Manager

Overview

Some brands are simply in a class of their own. Ferrari is one of them. Ferrari Swindon, part of the award winning Dick Lovett Group, is looking for an Experience Manager who understands that for Ferrari clients, every interaction is part of the ownership story. Your role is to make every chapter exceptional.

This isn't a traditional customer experience position. As Ferrari Experience Manager, you are the custodian of the client relationship; from the moment someone first encounters the brand to decades of loyal ownership. You ll shape the client journey across the showroom, workshop, digital channels and live events, ensuring every touchpoint reflects the exclusivity and emotion that makes Ferrari unlike anything else.

You'll personally manage relationships with Ferrari prospects and owners, many of them high net worth individuals who expect discretion, attention to detail, and a genuinely personalised approach. You'll be the face they trust and the voice they hear when it matters most.

You'll own the dealership's CRM system end-to-end; maintaining clean records, tracking every enquiry and follow-up, and using data-driven insights to inform personalised communications and event invites to support the wider marketing activity.

From intimate private previews and model launches to track days and international brand events, you ll plan and deliver experiences that leave a lasting impression. You ll manage every detail; suppliers, logistics, hosting, and post-event reporting.

You'll manage Ferrari Swindon s social channels and digital presence, ensuring content is consistently on brand, visually exceptional and commercially effective. You ll oversee website updates, email campaigns, and support wider digital marketing activity.

You ll track ROI and event performance, manage budgets responsibly, and work collaboratively with Sales and Aftersales to ensure a seamless, Ferrari journey at every stage.

You bring at least 3–5 years of experience in a luxury, premium or high end client facing role. You’ll understand instinctively what ‘exceptional’ looks and feels like. Specifically, you will have:

• A degree in Marketing, Events or a related subject
• Proven experience engaging confidently with HNW or UHNW individuals, with the discretion it requires
• A demonstrable track record of planning and delivering high end events, from ideations through to execution
• Hands on CRM experience and a genuine commitment to data accuracy and insight (Salesforce experience advantageous)
• Strong digital and social media skills, with an eye for luxury brand presentation
• Exceptional organisation, attention to detail, and the ability to manage multiple priorities without dropping a ball

This is a role for someone who takes personal pride in their work, thrives under pressure, and genuinely loves creating moments that people remember.