Senior Direct Marketing Officer - Acquisition

Senior Direct Marketing Officer - Acquisition

As Senior Direct Marketing Officer, you will operate with a level of autonomy, build excellent agency relationships and deliver outstanding fundraising campaigns to achieve ambitious income targets. A focus on results will be vital but how these are achieved will also form a large part of the role; considering the non-financial measures of quality in addition to more traditional measures of success.

Working with internal teams and external suppliers, you will deliver direct marketing activity across a range of channels and media. You will lead paid media campaigns that drive donations and prize-led support, implementing the associated programmes and products. You will also deliver large-scale projects that strengthen the long-term success of campaigns, while delivering exceptional fundraising activity to achieve ambitious income targets.

In addition to this, you will be responsible for line managing the Acquisition Direct Marketing Executive who will support the Direct Marketing Acquisition team in achieving their targets.

Key Responsibilities:

Campaign Management

· Plan, manage and deliver our Weekly Lottery and Value Exchange campaigns; ensuring they are in market on time, on budget and on brand across a range of channels and media.

· Manage projects that will improve the long-term success of campaigns.

· Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising.

· Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activity, for example through fundraiser monitoring and engagement activities.

· Work closely with Data and Digital teams to ensure effective processes are worked to and full campaign evaluation is possible.

· Continuous improvement through test and learn principles across all activity.

· Work collaboratively across the charity to deliver and amplify Individual Giving and wider organisational campaigns, maximising impact and income.

· Development of compelling communications and materials to support all activities.

People management

· Management and development of the Acquisition Direct Marketing Executive.

· Ensure direct report has clear, SMART objectives and a development plan in place.

· Complete routine 1-1 meetings and annual appraisals.

· Ensure direct report has goals and a development plan written up which are routinely reviewed.

· Agency relationship management across a variety of partners and suppliers, from building relationships and negotiating, to routine performance reviews.

Planning and budgeting

· Input to annual planning and development of individual giving campaigns.

· Compilation of detailed income and expenditure campaign budgets.

· Work with Direct Marketing Acquisition Manager (Direct Response) in developing the Acquisition programme and strategy.

· Input to quarterly forecasting and regular reporting across a range of financial and non-financial KPIs.

Finance and reporting

· Ensure daily campaign tracking and reporting.

· Routine end of campaign reviews and analysis.

· Ongoing reporting on long-term success measures, such as attrition and ROI.

· Invoice reconciliation and processing for timely payment.

· Non-financial KPI trend reporting, such as opt-out/in rates and quality scoring.

Knowledge, skills and experience needed:

· Reporting and ability to understand complex data sets

· Understanding of compliance in fundraising.

· Campaign management.

· Briefing and working with external suppliers.

· Direct marketing across a range of media and routes to market.

· Copy writing and proof reading.

· Proven track record of meeting or exceeding financial and non-financial targets.

· Good organisational skills and the ability to prioritise workload.

· Focus on results and continuous improvement.

· Excellent attention to detail.

· Good written and verbal communication skills and the confidence to communicate with people of all levels.

· Agency management skills.

· Strong team player and self-motivator.

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