Marketing Executive

Position: Marketing Executive (Permanent)
Location: Ampleforth

Marketing Executive

Salary:
Highly competitive, dependent on experience and skills (c £26,Benefits

Hours:

Full-time, permanent (37.5 hours per week)

Based at Ampleforth Abbey YO62 4EN

Closing date:
Tuesday 7th April

Onsite Interviews:
Friday 17th April

Benefits

Up to 8% employer-matched pension
Life assurance
Free lunch during working hours
Free on-site parking
20% discount at the Tea room and Abbey Shop
Cycle to Work Scheme
Christmas Closure
Historic Houses and Yorkshire Great Houses, Castles and Gardens passes to borrow
Employee Assistance programme
Retail savings platform
50% discount on fitness suite, swimming and other activities at St Albans Centre
About Ampleforth Abbey

Ampleforth Abbey is home to the UK’s largest Benedictine monastic community, rooted in the Rule of St Benedict. Our mission is to seek God through prayer and service, and to invite others to experience faith in action.

Located in the Howardian Hills near York, the Abbey sits within an Area of Outstanding Natural Beauty and welcomes thousands of visitors each year to its Retreat Centre, Visitor Centre, Shop and Tea Room.

Ampleforth Abbey Trust, a registered charity, works alongside the monastic community to support this mission. With around 60 lay staff, the Trust delivers on a five-year strategy, choosing a Future Together, to ensure a sustainable, faith-led future for the Abbey and its valley home.

We are looking for a Marketing Executive who will embrace the opportunity to work in a charitable organisation for our monastic community,tearoom, employees and guests. This is a varied role and supports internal communications with our employees, volunteers and the Monastic Community as well as all our external guests and visitors, working alongside our Marketing, Communications & Development team to support the Monastic Community in sharing an invitation to ‘come and see’ Ampleforth Abbey.

Main Responsibilities but not limited to:

- Digital Marketing

To develop a social media content strategy informed by the Marketing, Communications and Development Strategy, identifying opportunities for growth and using audience segmentation and insights to inform content planning
To manage our social media accounts, planning, scheduling and publishing content including organic posts and paid social media campaigns
To implement and manage digital marketing campaigns, using insights such as key words, SEO and AI to shape campaign development
To support the management of the website, updating content including news articles, events listings and web pages, and liaising with our website development company to improve user experience and overall website performance
Design and Content Creation

To develop engaging and impactful content for social media and digital campaigns, growing our audiences across all platforms
To capture and edit content for social media and digital platforms including short-form video, photography, and longer videos for Home Retreats to maintain engagement with our growing online community
To gather content and producing staff and visitor electronic newsletters on a regular basis using Mail Chimp
To assist in the design, production and distribution of relevant marketing materials, using design software including Adobe Creative Suite, and ensuring that all visuals are on-brand
To ensure all content, both digital and in-print, is high-quality, brand-aligned and tailored for each platform and audience
Analytics and Reporting

To oversee the digital marketing budget and demonstrate ROI on digital marketing spend
To monitor and report on the performance of social and digital marketing campaigns, using insights to refine the content strategy and shape decision-making
To report on key metrics weekly and monthly, using tools such as Google Analytics and Google Search Console to measure performance and track progress against the objectives identified in the Marketing, Communications and Development Strategy
Partners and Suppliers

To collaborate with external suppliers including designers, photographers, printers and videographers, supervising them and providing creative direction as and when required
To collaborate with external partnerships and membership…