Senior Marketing Manager

Senior Marketing Manager

London / UK Wide / Flexible

Up to £55,000 DOE

We're partnering with a growing, multi-site healthcare and wellness brand to appoint a Senior Marketing Manager as part of their next phase of expansion.

This is a premium business operating across multiple UK locations, delivering high-quality patient services.

With strong demand and ambitious growth plans, they are now looking for an experienced marketing leader to drive performance and brand positioning across the group.

• This is a hands‑on, commercially focused senior marketing role combining strategic ownership with day‑to‑day execution.
• Working closely with senior leadership, booking/sales teams, and specialist agency partners, you will be responsible for increasing qualified enquiries, optimising conversion performance, and elevating brand presence across all locations.
• It would suit a commercially minded marketing all‑rounder who thrives in a fast‑paced, growth environment and is comfortable balancing big‑picture thinking with hands‑on delivery.

• Develop and lead marketing strategy to drive measurable growth across multiple sites
• Manage and collaborate with external agencies across paid media, creative and performance channels
• Work closely with internal booking/sales teams to optimise the end‑to‑end funnel (enquiry to confirmed appointment)
• Enhance lead generation and conversion pathways across website, landing pages, advertising and follow‑up communications
• Own CRM and email marketing performance, including automation, segmentation, nurture journeys and retention activity
• Support paid media strategy across Meta, Google and remarketing channels to maximise ROI and lead quality
• Oversee website content and landing page optimisation via Word Press (or similar CMS)
• Develop creative campaign concepts aligned to premium positioning
• Monitor KPIs and reporting, turning insight into actionable improvements
• Maintain brand consistency and a high‑quality tone across all marketing touchpoints

• Proven experience in a senior marketing, growth or performance‑focused role
• Strong understanding of lead generation, conversion optimisation and full‑funnel performance
• Deep CRM and email marketing expertise
• Confident managing agency relationships and external suppliers
• A blend of creative thinking and technical marketing capability
• Comfortable operating both strategically and hands‑on
• Experience with paid media strategy and scalable acquisition models
• Strong cross‑functional communication skills

• Experience with in healthcare, wellness, or other premium consumer services
• Understanding of high‑consideration purchase journeys
• Familiarity with marketing analytics platforms (e.g. Hub Spot, GA4, Looker Studio, Hotjar or similar)
• Strong eye for brand and creative direction

• Join a fast‑scaling premium brand
• High‑visibility position with real ownership and impact
• Opportunity to combine performance marketing with brand building
• Collaborative, ambitious leadership team
• Clear growth trajectory within a multi‑site business