Senior SEO Executive

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our Mission – we are building the worlds most admired and compelling brand ecosystem

Our Purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits- Think fast, think fearlessly, and take the team with you
• Own itand back yourself- Own the basics, own your role and own the results
• Be relevant -Relevantto our people, our partners and the planet

Are you ready to join the Fearless?

The opportunity:

The purpose of this role is to drive and assist the SEO Site Manager with the day to day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising our organic performance for Sports Direct.

The responsibility:

Make and implement recommendations to improve SEO channel performance and rankings

Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords

Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce blogs, FAQ pages and buying guides

Use tools such as Botify and Screaming Frog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits as well as rectifying any issues

Use tools like Pi Data metrics and SEMRush for insights and highlight opportunities to improve performance

Assist with link building strategies and perform backlink link audits

Skills and Experience Required:

Hands on experience in an SEO-focused role (in house or agency)

Experience with keyword research and strategy, daily optimisation and in-depth analysis

Ability to confidently report on key performance metrics to managers

Ability to work to tight deadlines and respond to high priority requests

Excellent problem solving and analytical skills

Ability to self-manage and keep track of multiple projects

Genuine passion for SEO and online marketing

Experience with content marketing and social campaigns

Continuously and proactively improves the quality of service delivered

Willingly takes the initiative and suggests new approaches

Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel

Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Retail Reconnect –In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit– Our Everlast Gyms Team are on a mission to make our…