Marketing & Social Media Officer

We are looking for a creative, dynamic, and motivated Marketing & Social Media Officer to join our team. In this role, you will play a central part in promoting the Royal Welsh Agricultural Society and its flagship events, including the Royal Welsh Show, Winter Fair, and other events as they arise.

Established over 120 years ago, but with a firmly modern outlook, the Royal Welsh Agricultural Society occupies a unique place in the rural and cultural landscape of Wales. As a registered charity, our core aim is to promote sustainable agriculture, horticulture, forestry, conservation and the environment in Wales. We deliver on these objectives by staging major events annually, alongside a number of awards, bursaries and scholarships.

In addition to our own events, we host a number of third-party events on our 150-acre showground, generating key income to underpin our charitable work.

Looking ahead the Society, like all organisations, will need to evolve to remain relevant. We have a number of exciting projects in the pipeline and a drive to embrace change and grow the success of our events.

Therefore, the Marketing & Social Media Officer is a crucial member of the Society’s Marketing Team, reporting to the Chief Executive. Working closely with the Marketing and Communications Press Officer, the Staff team, the Society’s Marketing and Communications Committee and liaising with key media agencies and stakeholders.

The role is both broad and varied; covering all aspects of Marketing for the Society and the major events and will include:

• Developing and executing a dynamic bilingual social media strategy across platforms like Facebook, Instagram, Twitter, Linked In, Tik Tok, and You Tube to enhance visibility and engagement.
• Designing and creating content for various marketing materials, including adverts, leaflets, reports, brochures, and banners, ensuring consistency with the Society’s branding.
• Creating engaging visual content (graphics, photos, videos) to showcase the Society's activities and events, ensuring they resonate with target audiences.
• Managing and executing targeted advertising campaigns to build engagement, increase revenue, and reach new audiences, with a strong focus on paid digital and social media advertising.
• Promoting all aspects of the Society’s work
  , including events and charitable initiatives.
• Monitoring social media performance using analytics tools to track reach, engagement, and campaign success, providing regular reports and insights for future improvements.
• Managing budgets and timelines
  , ensuring campaigns are executed within set financial parameters and deadlines.
• Collaborating with internal teams
  , outside partners and agencies to amplify the Society’s message and engage a wider audience.

This is an exciting role, and we are looking for someone to join the team for the long-term and be a central part of the Society and its future.

We are a small team and there will be tasks that fall outside of the above key responsibilities. Therefore, you will need to be flexible and willing to adapt to requirements.

You need to be passionate and committed to the long-term success of the Society whilst being able to work under pressure, handle multiple priorities, be creative and meet deadlines.

The position reports directly to the Chief Executive and the following attributes are important personal qualities for the role. It is appreciated that a single candidate may not possess them all. However, please use your application to demonstrate how your experience, skills and knowledge can meet the requirements of fulfilling this role.

• Proven track-record of managing digital and social media platforms and building engagement.
• Experience in creating social media content i.e. reels/videos.
• Ability to create engaging content for online and print.
• Adhering to set budgets.
• Proven track record of excellent teamwork.
• Ability to work in an organised and pro-active manner.
• A recognised qualification in Marketing and/or suitable Marketing experience in a relevant role.

• Excellent design skills, with a keen eye for detail and creativity.
• Proficiency in IT,…