PPC Manager

guitarguitar is the UK’s biggest retailer of guitars, and the key UK partner of internationally renowned brands such as Gibson, Fender, Taylor and Martin. Founded in Scotland in 2004, the company has expanded to 6 stunning retail stores across the UK and an industry-leading online presence, listed in the UK’s top 25 online  2022 we announced our move to Employee Ownership to consolidate and strengthen our position in the UK market, and as part of our commitment to delivering a truly best-in-class customer experience.

The PPC Manager will execute the paid search strategy in line with KPIs and budget. The role will be responsible for the day to day running of paid campaigns across various digital channels such as Google, Bing and Facebook. This role sits within the marketing department, reporting to the Marketing Director.

• Day to day management and optimisation of paid activity (Search, Shopping, Display and Video)
• Analyse and report on performance
• Identify new keyword, audience and targeting opportunities
• Propose new initiatives and ideas
• Keep abreast of paid search developments, competitor performance and wider retail industry trends
• Work closely with other teams to ensure campaigns meet wider business objectives
• Resolve Merchant Centre disapprovals and warnings
• Feed insights to the purchasing team which could help inform purchasing decisions

• At least 2 year experience working on paid media campaigns and delivering against KPIs
• Understanding of paid media best practices
• Familiarity with Google shopping, dynamic remarketing and product feeds
• Highly analytical and data driven, with the ability to turn data into actionable insights
• Experience using tools such as Google Merchant Centre, Google Ads, Bing Ads, Facebook Ads Manager and Google Analytics
• Budget management with a focus on maximising return
• A proactive individual that takes ownership of tasks

• guitarguitar is Employee-Owned; you will be a beneficiary of our Employee Ownership Trust *
• Bonuses paid twice yearly
• Work for an expanding & ambitious market leader
• 28 days annual holiday
• Free Parking

* Employees become beneficiaries of the trust after 6 months service

We have a hybrid working policy with our team working at least 3 days in the office. During probation and training more office time will be required.

We do not use any agencies so please apply confidentially directly.