Marketing Officer

We are seeking a Marketing Officer to join our DMA team (Development, Marketing and Admissions). This person will perform a key role in the planning, delivery, and active support of St Columba's School's strategic marketing and communications strategy.

The salary will be £23,000 to £25,000 (pro rata) dependent on experience, with a pension and benefits package.

CURRENT MARKETING DEPARTMENT STAFFING

• Head of Commercial Operations & Communications
• Marketing Officer
• Alumni Relations Officer

JOB ROLE & RESPONSIBILITIES

Reporting to the Head of Commercial Operations and Communications, the Marketing Officer will be instrumental in:

• Enhancing the School's reputation through the creation of compelling digital and print content.
• Driving measurable success in pupil recruitment by strategically working on all online platforms and contributing directly to Admissions campaigns.
• Fostering strong community engagement by supporting internal communications, alumni relations, and development activities.
• The Marketing Officer will help to drive the effective promotion of the School and its activities across all channels.
• Collaborate with the other Marketing Officer to promote the School on all social media channels, ensuring brand consistency and optimal user experience.
• Implement Search Engine Optimisation (SEO) best practices to improve organic visibility and drive traffic.
• Regularly utilise tools including Google Analytics to track, measure, and report on all digital marketing activity, identifying trends and opportunities for improvement.
• Plan, film, edit, and stream high-quality video content for key school events and promotional purposes, ensuring effective distribution across relevant platforms.
• Coordinate, execute, and monitor paid advertising campaigns including social media ads, Google/search engine marketing, and print placement to effectively support pupil recruitment and event attendance targets.
• Take ownership of the School's CRM, working closely with our Admissions Registrar to segment audiences, manage mailing lists, and personalise marketing communications for targeted outreach.
• Research, write, and edit high-quality, engaging copy for a variety of purposes, including press releases, editorial features, blog posts, and website articles, ensuring alignment with the School's voice and mission.
• Support the department lead in developing, maintaining, and executing detailed annual and campaign-specific marketing plans.
• Conduct regular, focused competitor analysis and broader market research to inform strategy and identify emerging trends relevant to independent education.
• Generate comprehensive activity reports each month detailing key performance indicators (KPIs) and ROI for all marketing initiatives, providing clear data-driven insights.
• Act as a key custodian of the School's brand guidelines, ensuring all communication, materials, and digital touchpoints consistently adhere to the established standards.
• Provide essential support for the organisation and smooth running of key School events (Admissions, Alumni, Community), which will occasionally require presence and activity outside of normal working hours. TOIL available.
• Carry out other duties as requested by the Head of Commercial Operations and Communications.

APPLICATION PROCEDURE

The application form can be found by clicking on the s1jobs APPLY button now.

Closing date: 12 noon on Friday 6th February 2026.

Interviews will take place week commencing Monday 9th February.

For further information about this post please contact Jill Glen, Head of Commercial Operations & Communications on