Social Media Manager

About Us

Welcome to Wei’s Malatang, where bold flavours and fresh ingredients create the ultimate hotpot experience. We specialise in made-to-order hotpot bowls with a wide selection of meats, seafood, vegetables, and noodles. With quick service and authentic taste, Wei’s Malatang brings the excitement of traditional Chinese street food to London.

As we continue to grow our brand presence in London, we are looking for a creative and results-driven Social Media Manager to build, manage, and elevate our social media channels, engaging local customers and strengthening brand awareness.

• Develop and execute social media strategies across platforms such as Instagram, Tik Tok, Xiaohongshu, and other relevant channels.
• Plan, create, and publish engaging content (photos, short videos, captions, and stories) that reflects Wei’s Malatang’s brand identity and street food culture.
• Manage daily social media operations, including posting schedules, community engagement, and responding to comments and messages.
• Collaborate with marketing and operations teams to promote new menu items, store openings, campaigns, and promotions.
• Work with influencers, food bloggers, and local creators to increase brand visibility and reach.
• Monitor social media performance, analyse insights, and optimise content based on engagement and growth metrics.
• Stay up to date with social media trends, especially within the F&B and street food space in the UK.

• Proven experience as a Social Media Manager or similar role, preferably in the F&B, hospitality, or lifestyle industry.
• Strong content creation skills, with a good eye for visuals and storytelling.
• Familiarity with major social media platforms and their algorithms.
• Ability to work independently, manage multiple tasks, and meet deadlines.
• Creative, proactive, and highly organised with strong attention to detail.
• Knowledge of the UK food & beverage market and social media trends is an advantage.
• Fluency in English and Mandarin/Chinese is mandatory.