SME Marketing Manager

Job Description:

SME Marketing Manager

Bupa Place, Salford Quays - hybrid working with minimum 2 days in the office

12-month fixed term

Full time - 37.5 hours per week

£53,900 - 67,300 DOE

We try to consider all types of flexibility, including locations, hours and working patterns.
Please note that we are unable to offer sponsorship for this position.

We make health happen:

At Bupa, our purpose is simple: helping people live longer, healthier, happier lives and making a better world. As SME Marketing Manager, you'll shape and deliver marketing strategies for our SME segment, driving acquisition, retention, and growth. You'll lead a small team, optimise lead generation and campaign performance, and ensure our marketing reflects Bupa's values and commitment to fair customer outcomes.

This is your chance to combine creativity, commercial insight, and leadership in a role that makes a real impact.

• Own the SME lead generation programme and channel mix strategy.
• Deliver in-life marketing plans to boost value perception, cross-sell and upsell opportunities.
• Oversee marketing campaigns across digital and traditional channels, ensuring compelling content and measurable ROI.
• Partner with Product, Distribution and Specialist Marketing teams to align SME marketing plans.
• Manage marketing budget (c.£5m Opex) efficiently and report on KPIs to senior leadership.
• Champion innovation and insight-driven decision-making within regulatory frameworks.
• Lead and develop a team of 3-4 marketing professionals, fostering a culture of performance and continuous improvement.

• Proven B2B marketing expertise, ideally in Financial or Professional Services.
• Strong track record in lead generation, CRM and Martech stacks is desirable.
• Evidence-based marketing approach with ability to demonstrate ROI is essential.
• Experience managing teams and developing talent pipelines would be ideal.
• Skilled at influencing senior stakeholders in complex, matrix organisations is essential.
• Commercial and creative thinker with ability to implement new initiatives quickly.

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• Annual performance-based bonus
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to ”Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. If you require information regarding this role in an alternative format, please email: