Marketing Manager

Hours

Monday to Thursday 08:45am – 5:00pm, Friday 08:45am – 03:45pm

What is a Unicorn? Well, it is a mythical creature and happens to be the National Animal of Scotland. And…

At Unicorn Inc. we exist so that everyone can enjoy an active lifestyle. We are passionate about delivering quality brands to the UK and European markets that offer a fun and innovative product. Our brands are agile, growth-focused, excited by change, and are disruptors in their space.

Based in Balerno, we are at the foot of the Pentland Hills, perfect for running, cycling, open water swimming, walking or just taking in the fresh air. We aim to provide a knowledgeable, honest service to our customers, and strive to play a small part in their success.

We’re a dynamic team that believes in hard work, creativity, collaboration, and having fun along the way. We’re on the lookout for a passionate, strategic and results driven Marketing Manager to lead marketing efforts across our brand portfolio.

As our Marketing Manager, you’ll be the driving force behind the marketing for five awesome running brands—yep, five! Don’t worry, you’ve got this. You’ll be planning campaigns, building community connections, telling great product stories, and making sure each brand shines in its own unique way.

At Unicorn Inc, we’re all about celebrating the running community—whether it’s the everyday runner, weekend warrior, or ultra‑distance superstar. Your mission? Create engaging, inspiring marketing that gets people excited, informed, and feeling part of something bigger.

If you love the fast‑paced world of marketing, enjoy bringing creative ideas to life, and can juggle multiple projects without breaking a sweat, this role is perfect for you. You’ll report to our leadership team and collaborate closely with sales, product, and events. Most importantly, you’ll help our brands connect authentically with active communities everywhere.

• Shaping yearly marketing plans for each of our five brands.
• Keeping every brand true to its identity while helping them grow and stand out.
• Staying on top of industry trends, what’s hot in the market, and what our brand communities actually care about.

• Creating and delivering multi‑channel campaigns across social, digital, events, retail, you name it.
• Telling great stories about products, athletes and the running community.
• Working with creative teams and our brands to produce content that really hits the mark.

• Supporting activations at events, races and expos.
• Building relationships with clubs, coaches, athletes, and ambassadors.
• Coordinating sponsor ships and partnerships that align with our brands values and goals.

• Drive digital marketing performance through SEO, SEM, email marketing, paid social, and influencer collaborations.
• Lead content strategy and social calendars for each brand with a focus on education, product launches and community engagement.
• Manage update to brand websites, product pages, and e‑commerce content.

• Track and report on key metrics including campaign ROI, e‑commerce performance, engagement, and community impact.
• Pulling insights to help us make smarter decisions.
• Keeping internal teams updated on what’s working and what’s not.

• Working closely with sales, operations and our retailers to ensure strong go‑to‑market execution.
• Collaborate with athletes, ambassadors, and partner organisations to support campaigns and initiatives.
• Making sure marketing plans happen on time and on point.

• Managing budgets widely and keeping spending aligned with goals.
• Evaluate vendor proposals, negotiate contracts and ensure investments align with strategic and brand priorities.
• Propose changes to budgets based on reporting and analytics to maximise opportunities.

• At least 6 years of marketing experience, ideally in running, sports, or the outdoor world.
• A solid understanding of the running community—brands, events, specialty retail, and what motivates runners.
• Experience running (pun intended!) multi‑channel campaigns.
• Confidence in digital marketing tools and analytics.
• A creative spark paired with strong organisation and time‑management skills.
• The ability to stay calm, focused, and positive—even when juggling multiple brands at once.

Now this is the fun part. Send us a drawing of a unicorn, we really don’t care if it’s a Picasso or a scribble. Send us your drawing along with your CV to . Submission deadline 20/01/26

Mid‑Senior level
• Full‑time