Regional Marketing & Propositions Manager

Regional Marketing & Propositions Manager

Brakes UK is looking for a seasoned marketing lead to oversee the marketing strategy for Scotland and key central initiatives. This maternity cover role (up to 12 months) is based in Glasgow, Scotland.

• Manage a team of 1
• Oversee the regional marketing plan, using localisation strategies and tools, multi‑channel marketing, and external relations to build customer engagement.
• Act as the marketing lead on fresh produce and meat, working with stakeholders across the business to maximise sales opportunities on and offline.
• Support the roll‑out of new service offers, providing sales enablement support, merchandise and managing day‑to‑day queries from sales teams.
• Steer and support the Marketing Executive in the delivery of email, organic and paid social, PPC/SEO activity that meets agreed objectives.
• Map customer, category and commercial insight to create a marketing plan that delivers profitable customer value.
• Use NPS, sales, customer insight to refine plans and influence customer experience.
• Oversee regional and central initiatives budget, allocating spend to deliver on agreed KPIs.
• One-to-one coaching and development of direct report, creating an engaged team.

• A marketing all‑rounder (digital, print, PR) with good understanding of email, web, social.
• Experience working with field sales teams or equivalent to help build and execute marketing plans.
• Project experience with ability to manage multiple stakeholders.
• Experienced in setting and managing budget and producing performance reports.
• Ability to thrive in a complicated and layered business environment.
• Comfortable with building presentations and presenting.

Not applicable

Contract