Senior Manager - Digital Optimisation

About The Role

The Senior Manager Digital Optimisation leads the performance and growth of BOQ Group’s brands and banking products across digital channels, including websites and mobile apps. This role owns the digital optimisation strategy and manages a team of specialists focused on delivering seamless user experiences, high‑performing content, and strong conversion outcomes through continuous improvement and innovation.

With a data‑driven and user‑centric approach, the role oversees experimentation programs, analytics, and platform management to ensure BOQ Group remains at the forefront of digital capability, including the adoption of AI. It drives the roadmap for uplift initiatives and collaborates across Digital, UX, Marketing, Technology, Analytics and Product teams to align digital efforts with business goals and customer needs while also seeking opportunities for process and operational efficiency.

The Senior Manager is also responsible for ensuring compliance with regulatory, privacy and technical standards, maintaining high data integrity. By monitoring industry trends and emerging technologies, the role recommends enhancements to tools and processes that support BOQ Group’s commitment to digital excellence.

You are a strategic and hands‑on digital leader with a strong track record of guiding technical and cross‑functional teams to deliver impactful outcomes. Your commercial acumen is evident in your ability to drive customer acquisition through data‑led digital strategies, and you bring a deep understanding of digital platforms, product development, UX/UI principles, and customer journey mapping.

You have extensive experience in designing, executing, and analysing A/B and multivariate tests across websites and mobile apps, supported by a solid foundation in statistical analysis and experiment design. Your technical proficiency spans A/B testing platforms such as Amplitude and Adobe Target, web analytics tools, and content management systems, enabling you to translate insights into actionable recommendations that drive business performance.

You communicate complex and technical concepts with clarity and influence, engaging both senior stakeholders and non‑technical audiences. Collaboration is second nature, and you thrive in cross‑functional environments, working seamlessly with product, UX, analytics, and engineering teams. You embrace innovation and agility, continuously seeking ways to improve and experiment in fast‑paced settings.

Your commitment to continuous learning keeps you at the forefront of digital optimisation and experimentation trends. You maintain high standards of quality and compliance, with a sharp eye for detail and a strong understanding of regulatory, privacy, and technical requirements.

BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine alternative to Australian financial services for customers and employees.

Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities.

BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.

Since 2021, BOQ Group is recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).

In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group.

At BOQ Group, we are passionate about creating an exceptional work environment that nurtures both your professional and personal growth.

• Flexible working arrangement – Balance your work and personal life with ease.
• Discounted financial…