Audience Insights Specialist

Audience Insights Specialist – DFDS

DFDS seeks an Audience Insights Specialist to join our Newcastle, UK team (with potential roles in Copenhagen, Denmark). You will help elevate customer‑centricity across the organisation by turning raw data into actionable insights, building trusted relationships, and delivering high‑quality reporting that empowers data‑driven decisions.

• Support the insights strategy and reporting roadmap; build reports and dashboards that answer key business questions, track success metrics, and ensure insights are accessible and actionable across the organisation.
• Contribute to our passenger audience segmentation strategy; incorporate segmentation splits into reporting, support activation tactics, and help maintain shared definitions that enable smarter decision‑making.
• Map and measure the passenger journey; work with the Audience Insights Lead to translate customer journeys into measurable frameworks and build reporting that evaluates performance at key touchpoints.
• Ensure insights flow across all markets and routes; deliver consistent, relevant, and aligned reporting that meets the needs of regional teams and business units.
• Identify trends and uncover opportunities; use your analytical mindset to spot patterns, understand root causes, and highlight opportunities for commercial and strategic growth.
• Guide colleagues on research needs; support teams by connecting reporting trends with research requirements, ensuring a holistic approach to insight generation.
• Drive cross‑functional alignment; partner with Revenue, Marketing, Sales, and Route teams to standardise metrics, improve data connectivity, and embed insights into everyday decision‑making.

• Clear, consistent reporting that supports decision‑making across all markets and routes.
• Actionable insights that highlight opportunities and influence strategic direction.
• Strong cross‑functional adoption of reporting and metrics.
• Improved automation, data connectivity, and efficiency across the reporting suite.

You’re an analytical, technically minded individual who thrives on turning data into insight. You’re curious, proactive, and passionate about understanding what drives customer behaviour. You enjoy solving problems, improving processes, and collaborating with others to deliver meaningful, actionable insights. You bring a solution‑focused mindset and a desire to continually raise the bar for insight excellence.

• Strong analytical thinking and the ability to turn data into clear insights.
• Strong technical experience with Power BI, SQL, Python, and related tools; preferably experience with semantic models.
• 2–3 years of experience in insights, data, or analytics (essential).
• Strong organisational skills and the ability to prioritise your own workload.
• The ability to communicate complex data in a clear, digestible way.
• Flexibility and adaptability to change, with an eye for emerging trends.
• Strong communication and collaboration skills.
• Business acumen, with the ability to link insights to revenue, retention, product‑market fit, and ROI.

Join the movement and grow with us. At DFDS, we believe that development happens first and foremost through activities in the workplace. We offer training courses that can support you in your role, if needed. Be a valued member of a diverse team and help drive change together.

DFDS operates a transport network around Europe with an annual revenue of DKK 30bn and 17,000 full‑time employees. We move goods in trailers by ferry, road & rail, and offer complementary and related transport and logistics solutions. We also move car and foot passengers on short sea and overnight ferry routes. DFDS was founded in 1866, is headquartered and listed in Copenhagen.

If you think your personality, skills, experience, and aspirations match this role, we’d love to hear from you as soon as possible. The position can be located in both Copenhagen, Denmark or in Newcastle, UK.