Learner Engagement and Enrolment Officer

At Pathway Group, Learner Engagement and Enrolment Officers play a pivotal role in ensuring that learners are not only successfully onboarded but also fully engaged throughout their educational journey. Their work is essential in creating a seamless and supportive experience, from initial inquiry to the first steps of enrolment, helping learners feel informed and confident about their choice. These officers serve as a critical function, ensuring that each learner understands the opportunities available to them and has the support needed to navigate the enrolment process smoothly.

By building strong relationships with learners early on, they help cultivate long‑term commitment and motivation, setting the foundation for successful outcomes. Our Learner Engagement and Enrolment team cover our Head Office with some outreach work being undertaken.

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

Our Learner Engagement and Enrolment team operates in a hybrid model, combining office‑based services with outreach efforts to ensure we can connect with learners in multiple ways. This approach allows us to offer flexible and comprehensive support, meeting learners’ needs both in‑person and remotely, depending on their preferences and circumstances, as well as enhancing our presence within the local community.

• Contact potential learners within a set timeframe after they express interest, ensuring a timely and professional follow‑up.
• Utilise phone calls, emails, and SMS to connect with potential learners, offering personalised communication based on their inquiry.

• Clearly explain the courses offered, entry requirements, funding options, and career opportunities to prospective learners.
• Address any queries or concerns potential learners have about the enrolment process, course content, or career prospects after completing the program.

• Tailor communication to the needs and interests of each prospective learner, ensuring that the information provided aligns with their career goals and aspirations.
• Offer guidance on selecting the most suitable course based on the learner’s current qualifications, experience, and future goals.

• Maintain up‑to‑date records of all enquiries, follow‑up actions, and outcomes in the CRM system, ensuring accurate and auditable documentation.
• Regularly review and update the status of each enquiry, marking potential learners who have enrolled or require further follow‑up.

• Proactively engage with potential learners, guiding them through the enrolment process and encouraging them to commit to their chosen program.
• Identify and resolve any barriers to enrolment, such as concerns about funding or course suitability.

• Implement a structured follow‑up plan for unresponsive leads, including multiple contact attempts and varied communication methods.
• Send reminders and follow‑up communications to potential learners who have shown interest but have not yet completed the enrolment process.

• Work closely with the marketing and recruitment teams to share insights on common learner inquiries and areas that require further promotional efforts.
• Provide feedback on the quality of leads generated through different marketing channels, helping to refine future campaigns.

• Ensure all interactions with potential learners reflect Pathway Group’s commitment to high‑quality service and learner success.
• Handle all communications with professionalism, empathy, and a learner‑centered approach.

• Industry Knowledge:
  Understanding of funding streams and skills and employability programmes such as, Skills Bootcamps, ASF (AEB), Apprenticeships and Advanced Learner Loans.
• Communication:
  Exceptional written and verbal communication skills, with the ability to present complex information clearly to diverse audiences.
• Interpersonal
  
  Skills:
  
  Strong…