Marketing & Communications Specialist - Tysons, VA

Overview

About M.C. Dean

M.C. Dean is Building Intelligence. We design, build, operate, and maintain cyber-physical solutions for the nation's most mission-critical facilities, secure environments, complex infrastructure, and global enterprises. With over 7,000 employees, our capabilities span electrical, electronic security, telecommunications, life safety, automation and controls, audiovisual, and IT systems. Headquarters in Tysons, Virginia, M.C. Dean delivers resilient, secure, and innovative power and technology solutions through engineering expertise and smart systems integration.

Why Join Us?

Our people are passionate about engineering innovation that improves lives and drives impactful change. Guided by our core values-agility, expertise, and trust-we foster a collaborative and forward-thinking work environment. At M.C. Dean, we are committed to building the next generation of technical leaders in electrical, engineering, and cybersecurity industries.

M.C. Dean is seeking a marketing and communications Specialist 4 to join our dynamic team based in Tysons, VA. Together we are enhancing M.C. Dean's brand visibility, enabling client growth, promoting employee engagement, and advancing organizational development.

The business partner will lead strategic, integrated marketing communications campaign efforts for one of M.C. Dean's fastest growing strategic business units (SBU). The candidate will report dually to M.C. Dean's chief marketing officer (hard line report) and the SBU senior vice president (dotted line report).

Growth-generating Marketing Campaigns: Develop and implement market, geographic, and/or client-targeted marketing programs supporting new business capture and long-term positioning. Support SBU leadership to research and define market segmentation, pipeline opportunities, and growth priorities. Work with SBU leadership and the CMO to develop marcomm campaigns and annual plans that best support the organization's growth goals.

Sales Enablement: Develop and maintain sales and marketing tools and training to support customer growth and attract talent on behalf of the SBU:

• Develop print, digital, and multimedia marketing materials.
• Manage virtual and in-person client-, employee- and recruiting-focused trade shows and events.
• Facilitate new business presentations, orals, and customer demonstrations from conception through implementation. Coach division managers on customer-facing demonstrations, presentations, and event best practices.
• Stay abreast of industry, customer, and competitor news and trends. Support market research and analysis to identify opportunities early in the business development lifecycle.
• Develop, implement, and promote an annual awards and rankings program for the SBU, coordinating cross-SBU on priorities.
• Establish, maintain, manage, and track a SBU conference, event, speaking, interview calendar for integration into the corporate tracking calendars. Identify and successfully place/pitch leadership for speaking, interview, and conference participation opportunities.
• Support marketing for SBU-focused recruiting initiatives leveraging the corporate HR communications resources and standards.

Corporate Marketing, Branding & Communications: Ensure representation and alignment between SBU strategic priorities and corporate wide marketing, branding, and communications channels, platforms, initiatives, and events to advance customer development and employee engagement.

• Identify and coach division demonstration teams for the annual Tech Expo conference and other corporate-sponsored events. Coordinate customer engagement with the operations team to maximize client participation.
• Develop new website content to promote the division as part of the overarching M.C. Dean brand story.
• Maintain a monthly editorial calendar featuring wins, project milestones, technology development milestones, and key staff acknowledgments aligned with strategy or values.
• Identify and establish partnership marketing initiatives, including maintaining a list of OEM partners and certifications.
• Serve as the brand steward for the division, providing brand management, integration, training and…