AMS Marketing Manager - Tustin

Job Summary

Manages day‑to‑day activities and develops overall competence and performance of the marketing workforce through delegation, recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyses data and reports to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force.

Communicates marketing strategies and solutions to the sales force.

Salary range: $66,450 to $73,100. Management compensation plan + bonus.

• High School diploma or GED, or 2 years of equivalent work experience; minimum 2 years experience in a similar position.

• Proficiency in reading and writing English.
• 1 Year T/S Marketing Leadership Experience Preferred. 5 Years of T/S Marketing Experience. Preferred.
• Up to 50% travel between San Diego and Orange County required.

• Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills.
• Demonstrate openness to adapt to different cultural contexts based on location.
• Travel 20% to 50% of the time.
• Must be willing to work weekends and holidays as required by business needs.

• Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.

• Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
• Develop strategies and incentive programs to meet or exceed budgeted numbers.
• Identify trends when production is not meeting budget expectations and implement solutions.

• Use reports on individual and team production performance (e.g., Confirmations‑Experiences per guest, volume‑per‑guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).

• Build and maintain relationships between sales management and the marketing department to ensure a clear understanding of eligibility requirements or details of participation for generating tours.
• Share marketing information and strategy with sales force.
• Build partnerships with resort operations, hotel linkage, OPC vendors, etc., where applicable.

• Prepare for and conduct team meetings.
• Measure the performance of marketing executives/team leaders against goals and hold them accountable.
• Provide one‑on‑one coaching and mentoring to team associates.
• Reward and recognize associate performance (e.g., way‑to‑go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
• Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e‑letters).
• Observe and identify associate areas of strength and development opportunities (e.g., through ride‑alongs, shadowing, monitoring).
• Provide on‑call support to associates when not on site.