Inside Sales Manager

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Prime Choice Funding, established in 2007, is a national leader in providing streamlined financing solutions for homeowners. We specialize in an array of loan programs including home purchases, refinancing, second mortgages, and home equity loans. Trusted by thousands of customers, we focus on making the loan process straightforward and efficient. Our commitment to exceptional service helps individuals and families achieve their dreams of home ownership.

For licensing information, visit (Use the "Apply for this Job" box below). (NMLS #117375).

We are seeking a hands‑on Inside Sales Manager to lead and grow our Consumer Direct mortgage sales team. This role is built for a player‑coach—someone who creates energy on the floor, holds Loan Officers accountable to clear KPIs, and actively supports files from first conversation to the finish line.

** This position is not purely managerial. You will:**

• Develop and motivate Loan Officers
• Assist with live loan scenarios and borrower strategy
• Drive execution through disciplined pipeline management
• Build culture, urgency, and consistency in a high‑volume environment

You will work closely with Operations, Processing, and Leadership to maximize pull‑through, improve conversion, and grow individual producers into top‑performing Loan Officers.

• Lead, coach, and motivate a consumer‑direct Loan Officer team
• Create daily energy, urgency, and accountability on the sales floor
• Establish rhythm through huddles, pipeline reviews, call coaching, and performance tracking
• Build confidence and consistency across both junior and senior LOs

• Own and enforce performance KPIs including:
• Talk time & availability
• Applications taken
• Pipeline stages & pull‑through
• Lock‑to‑fund ratios
• Funded volume per LO
• Track daily, weekly, and monthly production metrics
• Actively intervene when performance slips—coach, correct, or elevate
• Conduct regular pipeline reviews and hot‑list management
• Work directly with LOs to unblock stalled files
• Partner with processing and underwriting to solve issues before they derail closings

• Reviewing pricing, guidelines, and borrower strategy
• Handling objections and competitive situations
• Step into client conversations when needed to help get deals across the finish line
• Help LOs position savings plans, debt consolidation, and product benefits clearly to borrowers

• Coach LOs on scripts and call flow
• Time management and follow‑up discipline
• Help junior LOs grow into confident producers
• Support recruiting, onboarding, and ramp‑up of new Loan Officers

• Strong understanding of loan scenarios and guidelines
• Demonstrated ability to:
• Lead with charisma and authority
• Hold people accountable without micromanaging
• Build culture, trust, and buy‑in
• Hands‑on mindset—willing to jump into files and calls when needed
• Comfortable working in a fast‑paced, performance‑driven environment
• Mortgage leadership experience and real production understanding matter far more than formal education.

• Has managed Loan Officers before
• Understands what it takes to close loans, not just talk about them
• Leads from the front and thrives in the middle of the action
• Enjoys building people, pushing standards, and winning as a team

Mid‑Senior level

Full‑time

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