Marketing Coordinator II

Pay Grade/Pay Range: Minimum: $48,600 - Midpoint: $60,800 (Salaried E7)

Department/Organization: 301203 - Marketing & Brand Strategy-Strategi

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Work Schedule:

Monday - Friday 8:00am to 5:00pm

Note to Applicants: Position is eligible for hybrid work subject to University policy.

The Marketing Coordinator II oversees marketing, promotion, and publicity functions for a college, division, or the University. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.

The Marketing Coordinator II works within Strategic Communications to support the division’s contribution to the University’s strategic plan. Creates and manages email marketing campaigns, coordinates content curation for those campaigns by working with cross-functional departments (photography, graphic design, web, etc.). Utilizes Slate CRM for email distribution, reporting and other tasks. Provides additional tactical marketing support, including but not limited to implementation of paid digital campaigns, reporting via Microsoft Excel and, Power BI, Looker Studio or other data visualization tools, and creative problem-solving regarding overarching Admissions goals.

Works collaboratively with the Office of Enrollment Management and with other Marketing team members to plan and execute marketing activities for Undergraduate Admissions.

Bachelor’s degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master’s degree and some marketing, public relations, communications, or advertising experience.

Candidates must demonstrate experience effectively and efficiently producing content, performing editing and proofreading, working as part of a team and meeting deadlines. Knowledge of professional writing styles will be important as candidates must be able to master AP and UA Editorial Style.

Experience copywriting, editing, proofreading; excellent oral and written communication skills, fluency with business computer use and industry relevant applications, and reporting outcomes. Experience executing and measuring email drip campaigns, building dashboards using data visualization tools such as Google, Looker Studio or Power BI, writing marketing copy, coordinating documentation for payments, managing corporate social media identities, client communications, managing tasks using project management applications such as Basecamp, and web content management.

Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights:
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