Digital Marketing Manager

Singer H&R Tuscaloosa, 501 Martin Liuther King Jr. Boulevard, Northport, Alabama, United States of America

Posted Monday, February 2, 2026 at 5:00 AM

Why Singer?

Singer Equipment Company is not just a seller of food equipment – we cultivate partnerships and amplify success. Singer isn’t just a place to work; it’s a place to thrive. We empower our employees, fostering an environment where they can grow professionally and contribute to something larger than themselves.

We are the proud recipient of the Food service and Supplies Dealer of the Year award for 2023.

Our commitment to our customers has earned us an unbeatable reputation within our industry.

This is your opportunity to join a winning team!

At Singer Equipment Company, we value each and every one of our dedicated staff and therefore are pleased to offer a competitive starting wage, a comprehensive benefits package including: medical, dental, vision, short term and long-term disability, 401K with company match, group life insurance, flexible spending, paid time off, and paid holidays.

Why You'll Love Working Here:

• Make a Difference: Work with enthusiasm and integrity while ensuring communication, coordination and collaboration.
• Collaborative Spirit: Be part of a supportive and dynamic team environment.
• Growth Opportunities:Develop your skills and advance your career in a dynamic industry.
• Competitive Compensation & Benefits:Enjoy a rewarding package that reflects your contributions.

Singer Equipment Company is seeking a performance driven Digital Marketing Manager to execute and optimize digital programs across Hub Spot, paid advertising, website performance, social media, internal communications, and AI enabled marketing execution for our food service equipment distribution business.

Reporting to the Director of Digital Marketing, this role is responsible for managing day to day digital execution, owning Hub Spot marketing functions, improving lead generation and conversion performance, and leveraging AI tools to increase efficiency, personalization, and scale across marketing operations.

Execute digital marketing initiatives aligned with Director of Digital Marketing priorities

Own lead generation across website, email, paid media, and social

Optimize digital funnel, conversion paths, and lead quality

Ensure consistent execution across all digital channels

Manage website as a conversion-focused platform

Own traffic, engagement, and conversion performance

Execute landing pages, CTAs, forms, and testing programs to improve UX and conversions

Serve as primary Hub Spot marketing owner

Execute email campaigns, workflows, lead nurturing, and lifecycle management

Manage forms, lists, landing pages, attribution, data quality, and reporting

Own biweekly internal newsletter execution and performance tracking

Manage paid search, social, retargeting, and budget optimization

Execute organic social posting aligned with campaigns and brand standards

Apply AI tools to improve campaign execution, testing, personalization, and automation

Ensure compliance with governance and data privacy standards

Partner with sales, events, IT, web, agencies, and internal teams

Build dashboards, report performance, and identify optimization opportunities

Manage vendor relationships, tools, and digital marketing budgets

• Bachelor’s degree in Marketing, Business, or related field
• 5 to 7 years of experience in digital marketing or demand generation
• Advanced experience with Hub Spot including email marketing, workflows, and lifecycle management
• Experience managing websites, paid advertising, and social media channels
• Working knowledge of AI tools and AI assisted workflows applied to digital marketing, automation, personalization, or performance optimization
• Ability to apply AI responsibly to improve efficiency, testing velocity, and marketing effectiveness
• Strong understanding of customer journey mapping and conversion optimization
• Data driven mindset with strong reporting and analysis skills

Candidates are encouraged to apply even if they do not meet all listed requirements. We recognize that skills and potential can take many forms, and we value diverse experiences that may not align perfectly with traditional qualifications.

Are you ready to take your career to the next level? Apply today and let's cook up some success!

Singer Equipment Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.