Technical Sales Representative

Technical Sales Representative (Turkish Market)

ERAI Turkey is looking for a Technical Sales Representative to join the dynamic team of its Turkish subsidiary, part of an international client that is a pioneer in diagnostic engineering for rapid testing solutions in food safety. The ideal candidate will have a solid background in technical sales and will be able to effectively understand and communicate the features and benefits of our products to customers.

You are responsible for the Turkish Market, reporting to the General Manager in Turkey. Your main responsibilities include:

• Customer Relationship Management
  • Building and maintaining strong, long-term relationships with both existing and potential clients in Turkey.
  • Understanding client needs and challenges to provide customized solutions through Company’s product offerings.
• Product Demonstration and Technical Support
  • Delivering impactful product demonstrations to prospective clients, showcasing the value and benefits of Company products.
  • Providing ongoing technical training and/or support to ensure customers’ successful adoption and use of Company solutions.
• Sales Performance and Reporting
  • Aching or exceeding monthly and annual sales targets as defined by the management team.
  • Regularly providing detailed reports on sales activities, customer feedback, and market insights, offering strategic recommendations for growth and improvement.
  • Tracking stocks, identifying products to be imported, submitting them for manager approval, and initiating the import process.
• Business Development
  • Proactively identifying and capitalizing on new business opportunities within the Turkish market to drive growth and expand Company’s market presence.
  • Developing and executing strategies to grow the customer base and increase market share in Turkey.
• Market Research and Strategy
  • Conducting comprehensive market research across various product lines, analyzing customer needs, market trends, and competitor offerings.
  • Using insights from research to refine product positioning, helping the management with strategic decisions, and support the development of tailored solutions for local market demands.
• Collaboration with Internal Teams
  • Working closely with the marketing and product development teams to adapt product offerings and marketing strategies to local market specifics and customer requirements.
  • Contributing to the continuous improvement of products and services based on market feedback and customer needs.
• Representation at Industry Events
  • Actively representing Company at relevant trade shows, conferences, and industry events to promote the brand and its products.
  • Networking with industry professionals to expand brand awareness and identify new business opportunities.
• Marketing and Brand Promotion
  • Assisting the marketing team with basic local marketing activities and campaigns.
  • Supporting the preparation of simple marketing materials such as brochures and presentations.
  • Helping with basic brand visibility efforts through channels like social media or local events. You will receive impactful technical support by our business units and demand generation drive by the marketing team.

• Degree in engineering, biotechnology, sciences, food safety or a related field.
• Knowledge of food and especially dairy industry is highly preferable
• 3 to 5 years of experience in technical sales, preferably in the biotechnology sector.
• Strong communication and presentation skills, with the ability to convey ideas clearly and confidently to diverse audiences.
• A tenacious and resilient personality
• Ability to work independently while being part of a team.
• Proficiency in Turkish and English (French is a plus).
• Strong negotiation skills and customer relationship management.
• Willingness to travel frequently within the country (70% on site).

Are you interested in this job and think you have the corresponding profile?

You can send your CV by e-mail to