Performance Marketing Manager

Overview

Lucida AI was founded with a single mission: to revolutionize how people speak and communicate using AI. We build enterprise-grade, speech-to-speech AI products that help millions of users and thousands of employees speak confidently and fluently in real life. Our flagship products power both B2C and B2B experiences across the US, Europe, and LATAM. Lucida AI is trusted by global enterprises and loved by consumers, with millions of users, millions of daily spoken minutes, and fully in-house proprietary AI models.

At Lucida AI, we move fast, test aggressively, and think like owners. Performance marketing here is not about "running ads" — it is about building scalable, profitable growth engines.

• Own High-Scale Growth
  • Plan, launch, and scale multi-channel UA campaigns across Google Ads, Apple Search Ads, Meta, Tik Tok. App Lovin is a strong plus
  • Manage and optimize $500,000+ monthly ad spend with a strong focus on ROAS and LTV
• Lead Creative Strategy
  • Define creative hypotheses, write clear briefs, and analyze creative-level performance
  • Work closely with designers and video teams to iterate fast and scale winning creatives
• Master the Funnel
  • Optimize the full acquisition journey: ad → store → onboarding → paywall → subscription
  • Partner with Product to improve conversion, retention, and monetization
• Data-Driven Scaling
  • Use Singular / Adjust, SKAN metrics, cohorts, and LTV models to guide decisions
  • Turn complex datasets into clear, actionable growth insights
• Platform & Partner Management
  • Work directly with Google, Meta, Tik Tok, and Apple account teams
  • Unlock scale, solve complex issues, and gain access to betas and new opportunities
• Experiment Relentlessly
  • Test new channels, geographies, audiences, bidding strategies, creatives, and formats

• Proven UA Experience
  • 5+ years managing high-volume UA campaigns for mobile apps (iOS & Android)
• High-Budget Ownership
  • Demonstrated experience managing $500,000+ monthly ad budgets with clear scaling and profitability results
• Multi-Channel Expertise
  • Hands-on experience with Google Ads, Apple Search Ads, Meta, Tik Tok
  • App Lovin experience is a strong plus
• Strong Technical Foundation
  • Deep understanding of SKAN, mobile attribution, and performance marketing fundamentals
  • Web-to-App experience is a bonus
• Data-Driven & Strategic
  • Comfortable analyzing large datasets and turning insights into execution
• Creative Mindset
  • Strong creative strategy background with a performance-first approach
• Language
  • Fluent in English

• High Ownership & Real Impact - Your work directly drives global growth
• Fast-Growing AI Startup - Learn fast, build fast, scale fast
• Flexible Work Culture - Outcome-driven, not hour-driven
• Competitive Compensation - Based on experience and performance
• Top-Tier Equipment - Mac Book, large screen, and premium tools
• Learning & Development Budget - Keep leveling up
• Founder-Level Access - Work closely with founders and product leaders
• Global Product Exposure - Build products used across multiple countries