Assistant Shopper& Trade Category Manager Istanbul, Turquie

Unilever is currently hiring for (Assistant Shopper& Trade Category Manager)

Function:
Sales

Reports to:

( PC Türkiye Oral Care & Skin Cleansing CSP Manager)

Scope:
Turkey

Location:

Umraniye

Terms &

Conditions:

Full Time

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on loved brands and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance.

At the heart of what we do is our people – we believe that when people work with purpose, we will create a better business and world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead, we will equip you with the tools you need to shape your future.

Find your purpose  will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to become a better you. Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes.

This allows us to value the best professionals, bringing together different profiles and operating styles, and to face the current and future challenges of the company.

We are looking for a “PC Turkey Assistant Shopper& Trade Category & NRM Manager
- Oral & SCL” to work within our PC Organization. The PC Turkey Assistant Shopper& Trade Category & NRM Manager
- Oral & SCL is a key role responsible for developing and executing omnichannel category trade plans that align with the objectives of our brands and meet the needs of customers and channels. This role bridges the Commercial (CD) and Marketing teams to ensure seamless collaboration and delivery of plans that drive market share growth and business performance in line with IOP goals.

The role encompasses end-to-end category management across all channels, including General Trade (GT), Modern Trade (MT), and e-commerce, incorporating shopper and customer insights into all strategies and discussions.

• Develop and implement category brand deployment plans, ensuring alignment with GT branches, Modern Trade account teams, and eCommerce strategies.
• Design and lead omnichannel trade plans based on category insights, shopper behavior, and customer/channel dynamics.
• Oversee the activation and delivery of category plans across all channels based on JTBDs (Jobs to be Done).
• Lead shopper marketing and category management (Cat Man) initiatives to enhance shopper engagement and optimize sales outcomes.
• Ensure flawless execution of POSM production and distribution for Deo brands inline with shopper marketing strategy by efficient budget management.
• Drive execution of NRM (Net Revenue Management) and shopper marketing strategies to achieve category KPIs.
• Serve as the primary liaison between CD, Marketing, and Supply Chain teams to ensure alignment and timely delivery of initiatives.
• Coordinate with CSP organization to align strategies and deploy plans across formats and channels.
• Engage with external agencies for specific category projects and campaigns.
• Monitor and analyze category performance metrics, ensuring delivery of the annual growth plan for the assigned categories/brands.
• Provide actionable insights and recommendations to improve trade performance and achieve business.

• Proven experience in category management, trade marketing, or a related field.
• Strong understanding of omnichannel trade planning and execution.
• Excellent stakeholder management skills, with the ability to collaborate across diverse teams and functions.
• Data-driven mindset with expertise in leveraging shopper and channel insights.
• Strong financial acumen, particularly in TTS and NRM optimization.
• Strategic thinking with the ability to adapt plans for dynamic…