Regional Vice President-Gulf Coast

The Regional Vice President (RVP) is responsible for developing and executing sales strategies in alignment with corporate objectives to drive the Gulf Coast territory’s sales performance. This leadership position focuses on building and maintaining strong relationships with dealers staff and dealer principals, key influencer personnel in the A/D and CRE communities, and end-user/customers, ensuring the regional sales teams have the necessary tools, training, and support to achieve their goals.

The RVP will play a key role in driving Dealer loyalty, brand awareness across the market, penetrating target accounts,, co-authoring account strategies and fostering growth within existing accounts. In addition, this position will manage both direct sales representatives and independent sales rep groups within the region.

Key Responsibilities:

• Sales Strategy & Execution:
  • Develop and implement regional sales strategies that align with corporate objectives and market opportunities.
  • Lead business development efforts, helping the sales team identify and penetrate new accounts while driving growth within existing relationships.
  • Allocate resources and manage the budget to ensure sales goals are met, while aligning sales expenses with corporate expectations.
  • Collaborate with vertical market managers focused on sectors like healthcare and hospitality to drive targeted sales growth.
• Lead (2) Territories, FL House (6 Direct reps/ Support) and The Anderson Group (FL Panhandle and Alabama).
• Lead, manage, and motivate a diverse team, including both direct sales reports and independent sales rep groups.
• Attract and retain top sales talent in the region, fostering a high-performance culture that supports the professional development of the sales team.
• Conduct scheduled conference calls with each sales team at least twice per month to review sales forecasts, project status, and territory updates.
• Mentor and coach junior sales associates, helping them grow into senior roles and develop their skills.
• Maintain strong, high-level relationships with dealer principals, key dealer personnel (sales, project management, design), and end-user contacts.
• Ensure that sales efforts align with dealer strategies and priorities while positioning the company as the preferred supplier.
• Represent the company at major sales opportunities, trade shows, and key customer meetings.
• Customer Experience & Corporate Tours:
  • Optimize the showroom investment in your territory to drive client engagement and amplify the brand to support the sales team in maximizing success rates.
  • Support the communication and speedy results of all cross functional departments engagements with your sales team to get the most from the company’s resources and support teams, Design Services, Customer Success, Sales Success, Specials team, etc..
  • Play a role in guiding key customer tours at the corporate headquarters, ensuring a high-quality experience that strengthens customer relationships.
• Monitor market trends, competitor activities, and customer feedback to continuously refine sales strategies.
• Analyze sales forecasts and performance metrics, adjusting regional strategies to meet evolving market conditions.

Key Skills & Qualities:

• Strong communicator, able to articulate strategies and objectives clearly to both the field team and senior management.
• Ability to navigate complex deal structures, negotiate effectively, and position the company to win.
• Entrepreneurial mindset, adept at deploying company resources and identifying new opportunities for growth.
• A natural problem solver who can manage resources to find effective solutions to challenges.
• Ability to adapt to and lead a diverse team of both direct sales reports and independent rep groups with varying motivations and dynamics.

Requirements:

• Bachelor’s degree required, advanced degree a plus.
• 10-15 years of sales leadership experience within the office furniture or similar industry.
• Demonstrated success in managing and growing a regional sales team, with a mix of direct and independent reps.
• Strong presentation and negotiation skills, with the ability to represent the company at high-level meetings and events.
• Proficiency in Google Suite,…