Marketing Strategy Manager
Listed on 2026-01-20
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Marketing / Advertising / PR
Marketing Strategy, Marketing Manager, Branding Specialist / Ambassador -
Management
Country Growth & Marketing Strategy Manager
Our client is a fast-growing tech start-up that is revolutionizing the way travelers stay connected to the internet abroad. With a diverse team of over 350 professionals, they are helping millions of travelers stay connected across more than 180 destinations worldwide.
Our client is looking for a strategic, entrepreneurial, and results-driven Country Growth & Marketing Strategy Manager to lead their market entry and scale-up in China. This is a foundational role, the first local hire on the ground, and the selected candidate will spearhead the go-to-market strategy, build brand awareness, drive user acquisition across Chinese digital platforms, and oversee local partnerships. This is a hands-on role with high autonomy, ideal for someone who thrives in fast-paced environments and is eager to build and scale from the ground up.
Key Responsibilities
- Go-to-Market Leadership:
Lead the market entry in China, developing and executing a phased launch and scale strategy. - Performance Marketing:
Own digital acquisition across platforms such as WeChat, Xiaohongshu, Baidu, Douyin, Weibo, etc. Optimize for growth KPIs like CAC, ROAS, and LTV. - Localization Strategy:
Adapt the value proposition and product messaging for the Chinese audience. - Partnership & Agency Management:
Identify and manage local growth partners, digital agencies, affiliate channels, and e-commerce collaborators. - Brand Building:
Work together with agencies to launch integrated campaigns to grow brand awareness. Develop influencer partnerships and community strategies to drive word-of-mouth. - Market Intelligence:
Stay ahead of competitive movements, consumer trends, platform shifts, and emerging growth opportunities. - Regulatory Oversight:
Coordinate with internal legal teams and local counsel to ensure all campaigns and product offerings comply with Chinese regulations. - Initial Team Setup:
Play a key role in building the future local team and operational infrastructure as the market grows.
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