Head of Marketing; First Marketing Leader

Head of Marketing (First Marketing Leader)

Location: Tulsa, OK (on-site)

Work Schedule: Full time

Travel: 30%

Outrider Gas Transports is an established and growing provider of safe, reliable, and customer‑centric energy transportation solutions. For more than five years, we have built a strong operational foundation and earned the trust of customers across our markets through consistent performance, safety, and service excellence.

As the company continues to expand into new markets and scale its commercial efforts, we are making a deliberate investment in formalizing and elevating our marketing function to support the next phase of growth.

This role represents Outrider’s first senior marketing leadership hire and will play a critical role in shaping how the company is positioned, understood, and experienced in the market, building on an already successful and proven business.

We are seeking a Head of Marketing to serve as Outrider’s first marketing leader. This is a foundational role for the company.

You will be responsible for defining our marketing strategy, clarifying our value proposition, and building a scalable demand generation engine that supports long‑term growth. You will work closely with company leadership and sales to translate business objectives into a clear market narrative and an effective go‑to‑market system.

This role is ideal for a senior marketing professional who thrives in early‑stage or growth environments and is comfortable building from zero. The ideal candidate is equally capable of strategic thinking and hands‑on execution within a fast‑paced collaborative environment.

Marketing Strategy and Leadership

• Own and define Outrider’s overall marketing strategy, aligned with business goals, sales priorities, and long‑term growth plans.
• Clarify and articulate Outrider’s value proposition, positioning, and messaging for key customer segments.
• Serve as a strategic partner to leadership, providing market insight, customer perspective, and data-informed recommendations.
• Establish marketing priorities, success metrics, and a clear roadmap for execution.

Brand and Market Presence

• Build and steward the Outrider brand across all touchpoints, ensuring consistency and credibility in a highly regulated, technical industry.
• Oversee brand identity, messaging, and storytelling across the website, sales materials, presentations, content, and events.
• Develop a content strategy that supports thought leadership, sales enablement, and demand generation, including case studies, white papers, blog content, and industry-facing materials.
• Lead public relations and media outreach efforts to strengthen brand awareness and reputation.
• Represent Outrider at industry events, conferences, and trade shows, including oversight of messaging, booth presence, and promotional strategy.

Demand Generation and Revenue Support

• Design and own the demand generation strategy, including channel selection, campaign design, and funnel optimization.
• Build and manage lead generation and lead nurturing programs that support the sales pipeline.
• Partner closely with sales leadership to align on ICPs, lead qualification, handoff processes, and feedback loops.
• Implement and manage marketing automation and CRM systems to support scalable growth, attribution, and reporting.
• Conduct market research and competitive analysis to inform positioning, campaigns, and sales strategy.
• Track, analyze, and report on performance metrics such as pipeline contribution, conversion rates, and ROI.

Execution, Vendors, and Budget

• Personally execute core marketing initiatives in the near term while building systems that can scale over time.
• Manage external agencies and vendors, including creative, web, and digital partners.
• Own the marketing budget, ensuring disciplined investment and clear return on spend.
• Lay the groundwork for future marketing hires as the company grows.

• Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience.
• 7 to 12 years of progressive marketing experience, including ownership of strategy and execution.
• Experience in B2B, industrial,…