Marketing & Business Development Specialist

Overview

Tucson Dermatology is seeking a results-driven Marketing & Business Development Specialist to elevate our practice’s visibility, patient engagement, and brand growth. This contract-based role is ideal for a self-starter with expertise in digital marketing, referral strategy, and creative outreach. You’ll play a pivotal role in shaping both our external presence and internal collaboration strategies to drive growth across our medical and aesthetic service lines.

• Social Media Strategy & Execution:
  Develop and manage a cohesive content calendar across platforms (Instagram, Facebook, Linked In);
  Design and schedule engaging posts, stories, and reels that align with our brand voice;
  Monitor engagement metrics, track leads from campaigns, and optimize based on performance.
• Business Development & Outreach:
  Research and pursue new partnership opportunities with local healthcare providers, community groups, and wellness partners;
  Coordinate community events, expos, and networking functions on behalf of the practice;
  Build referral relationships and maintain regular communication with key contacts.
• Referral Program Development:
  Design structured internal and external referral strategies;
  Internal:
  Implement initiatives to promote provider-to-provider cross-referrals;
  External:
  Launch and track a formal patient and partner referral program;
  Build relationships with referring offices and ensure regular touchpoints, including tracking visits and gifts.
• Promotions, Print & Direct Advertising:
  Create and manage a Med Spa promotions calendar, coordinating with the front desk and aesthetic team;
  Plan targeted print ads and explore direct mail campaigns.
• Public Relations & Community Engagement:
  Develop an outreach calendar for events, expos, sponsor ships;
  Propose new PR opportunities and represent the practice at local engagements;
  Build visibility through collaborations with local businesses and associations.
• Strategic Campaign Development:
  Build creative marketing campaigns with measurable goals and lead tracking;
  Align messaging with patient experience, seasonal trends, and brand storytelling;
  Regularly assess gaps and propose innovative campaign ideas for both clinical and aesthetic services.
• Physician Relationship & Recruitment Marketing:
  Develop employer branding materials to support physician recruitment;
  Partner with leadership to market job openings and connect with residency programs and training institutions;
  Track effectiveness of recruitment strategies and report outcomes.

• Proven experience in digital marketing, content creation, and business development (preferably in healthcare or aesthetics).
• Strong understanding of social media algorithms, engagement tactics, and brand management.
• Excellent communication and relationship-building skills.
• Creative, detail-oriented, and self-directed with the ability to juggle multiple projects.
• Experience with Canva, Meta Business Suite, Google Workspace, and referral tracking tools preferred.

• Prior experience in a dermatology, medical aesthetics, or private practice setting.
• Familiarity with patient acquisition funnels, email marketing, or leading reach platforms.
• Graphic design or video editing skills for digital storytelling.