Digital Marketing Strategist

Alicat Scientific is a global leader in precision mass flow and pressure instrumentation, serving industries at the forefront of innovation—from hydrogen energy and aerospace to pharmaceuticals and advanced manufacturing. Our instruments empower scientists and engineers to solve complex problems and push the boundaries of discovery.

Headquartered in Tucson, Arizona, with international offices in the Netherlands, India, and China, Alicat is proud to foster a diverse and inclusive team of over 200 professionals. We value curiosity, collaboration, and the drive to make a meaningful impact.

We’re seeking a seasoned Digital Marketing Specialist with a strong STEM background and a strategic mindset. This role is ideal for a professional ready to take ownership of high-impact digital initiatives, optimize global campaigns, and shape the digital presence of a company that thrives on technical excellence.

You’ll be a key player in driving lead generation and customer engagement through sophisticated digital strategies, leveraging your experience in email marketing, PPC, SEO, and social media to reach and influence highly technical audiences.

• Strategic Lead Generation:Architect and execute integrated campaigns across digital channels to attract and convert qualified leads.
• Website Optimization:Lead efforts to enhance site performance, user experience, and conversion rates across international domains.
• Cross-Functional Collaboration:Partner with content creators, designers, and developers to deliver cohesive, data-driven marketing initiatives.
• Performance Analytics:Monitor KPIs, analyze campaign performance, and refine strategies to maximize ROI.
• Market Intelligence:Conduct competitive analysis and industry research to inform positioning and messaging.
• Customer Journey Mapping:Design and optimize lead nurturing workflows that support long-term engagement and sales conversion.

• Proven Experience:5+ years in digital marketing, with a strong record of success in B2B campaigns-preferably in scientific or technical industries.
• Industry Expertise:Deep understanding of marketing complex hardware or instrumentation to engineering and scientific audiences.
• Technical Mastery:Proficient in marketing automation platforms, PPC tools, SEO strategy, and analytics platforms.
• Analytical Acumen:Skilled in interpreting data to uncover insights and drive strategic decisions.
• Leadership & Execution:Capable of managing multiple initiatives, mentoring junior team members, and influencing cross-functional teams.
• Exceptional Communication:Adept at translating technical concepts into compelling narratives that resonate with expert audiences.
• Creative Vision:Able to craft engaging content and campaigns that reflect the sophistication of our products and the curiosity of our customers.
• Professional Development
• Health, dental, and vision insurance
• Paid time off and paid holidays
• Retirement savings plan with 5% company match
• Tuition Reimbursement

Job Type: Full-time, in person

• 401(k) matching
• Employee assistance program
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

• Tucson, AZ 85743 (Required)

• 25% (Required)
• This position is not eligible for sponsorship