Senior Marketing Manager

Senior Marketing Manager | South West | Salary up to £55k + Benefits | Hybrid Working

Reporting into the Senior Leadership Team, the Senior Marketing Manager is a key leadership role within a purpose-driven, sustainable brand. Acting as brand guardian, this position is responsible for driving responsible growth, customer acquisition and long-term brand value, while supporting the evolution of a values led e-commerce business. The role blends strategic thinking with hands on delivery, ensuring commercial performance is achieved in line with ethical, environmental and social commitments.

• Lead the development and delivery of integrated, multi-channel marketing strategies aligned to seasonal trading, brand values and long-term sustainability goals
• Own and evolve the brand proposition, creative direction and tone of voice, ensuring authenticity and consistency across all customer touchpoints
• Define and deepen understanding of the target customer through data, insight and research, using this to drive acquisition, retention and community engagement
• Deliver customer-focused campaigns across digital, ecommerce, print and partnerships that balance commercial impact with brand integrity
• Develop strategic partnerships with like minded, purpose-led brands to support customer growth and brand awareness
• Work closely with digital and ecommerce teams to optimise online performance, user experience and conversion while maintaining brand values
• Oversee content creation including seasonal campaigns, imagery, storytelling, catalogues, PR and social media
• Manage marketing budgets, demand planning and performance reporting with a focus on responsible investment and ROI
• Lead, inspire and develop marketing and creative teams, and manage external agencies aligned to the brand's ethical standards

• Senior-level experience in multi-channel marketing within a lifestyle or consumer brand, ideally with a sustainability mindset
• Proven ability to deliver commercial growth while protecting brand integrity and purpose
• Experience owning brand strategy, creative direction and storytelling
• Strong understanding of ecommerce, digital marketing performance and customer journeys
• Commercially astute, data-informed and customer-centric
• Confident, values-led leader with strong collaboration and communication skills
• Highly organised, proactive and comfortable operating at senior leadership level

This Senior Marketing Manager role offers the opportunity to shape the future of a purpose led lifestyle brand, driving growth while championing sustainability, transparency and positive impact.