Social Media Specialist

Overview

Why This Is Important In partnership with Design, Sales, and every delivery team in the company, Marketing at Inbound
281 tells the story of our brand, values, and people to the world. We create the narrative that helps bring others into our company as a client, candidate, or visitor, and make sure that their experience is positive. We listen empathetically, think strategically, and write and speak with purpose in order to help achieve short- and long-term business goals.

• Create social media strategies that align with marketing goals.
• Expand our presence on social media platforms.
• Develop content topics that appeal to potential clients.
• Craft or curate engaging short-form and branded content for all social platforms, newsletters, and videos.
• Follow and contribute to conversations among users.
• Direct the design of social media landing pages and profiles.
• Manage online reviews and reputation building.
• Ensure brand consistency.
• Analyze metrics and adjust strategies to improve marketing efforts.
• Monitor the social media activity of our competitors.
• Coach team members on content creation best practices when necessary.

• 2+ years experience in digital marketing and social media.
• Create high-quality, original written and visual content for social media campaigns.
• Grow our existing social media presence.
• Run our social media advertising campaigns
• Strong familiarity with the business applications of social media platforms (Instagram, Facebook, Twitter, You Tube, Linked In, etc.).
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns.
• Strong written and verbal communication skills.
• Email marketing experience with a platform like Constant Contact, Emma, Mailchimp, etc.
• Ability to quickly adapt to change.
• Ability to create an actionable plan out of an idea or theme.

• Experience with video creation or video editing.
• Marketing automation experience.