Community Relations Specialis

Marketing/Communications/Business Development

Troy, MI

-397

Full-Time/Regular

Founded by a small group of educators, Michigan Schools & Government Credit Union (MSGCU) has been providing quality financial services to the community for more 70 years and welcomes everyone in Michigan to bank with us. We are financial champions committed to helping our members achieve financial success by rallying behind them and their goals. As the sixth largest Credit Union in Michigan, MSGCU has 24 branch offices in south east Michigan, over 450 team members, 150,000 members, $4 billion in assets, and a 97% member satisfaction rating for two decades.

We are a caring organization that strives to ensure an equitable and inclusive culture where everyone is valued and respected. Our dedication to team member engagement has contributed to the honor of being named a Top Workplace by The Detroit Free Press thirteen years in a row.

If you have a passion for helping people and providing exceptional and dependable service, we want you on our team!

Represents MSGCU in the community and at member events and business development activities. Coordinates and implements programs and initiatives designed to increase membership, services per member, and loan activity to help MSGCU achieve our strategic targets. Supports MSGCU's financial education outreach efforts and delivery of financial literacy programs to meet the needs of current and prospective members in the community.

• Building Key Relationships:Builds and strengthens relationships with Select Employee Groups (SEGs), key influencers, and community leaders to increase awareness and familiarity with MSGCU and promote MSGCU products and services to support membership growth. Engages with schools, businesses, community organizations, and assigned territory chambers to promote the availability of financial literacy and generate goodwill.
• Strengthens Community Presence:Establishes MSGCU presence in new communities while maintaining presence in existing markets. Tactfully addresses competition and communicates the benefits of MSGCU’s products and services throughout the community. Analyzes and audits community engagement opportunities to provide recommendations for impactful involvement.
• Coordinating Business Development Events:Plans and executes business development activities within the community. Assists in scoping, implementing, and managing various Community Relations initiatives including, community sponsor ships, Give Back Program, Welcome Back to School Events, branch ribbon cuttings and grand openings. Allocates resources, defines and measures objectives, tracks progress to ensure deliverables are completed on time, within budget, and aligned with expectations. Reviews financial records, analyzes outcomes, and identifies improvements for future initiatives.
• Facilitating Education and Outreach:Identifies opportunities to engage with SEGs, key influencers, and community partners within the brand footprint to coordinate schedules and facilitate financial education in classrooms, workplaces, and community settings. Develops curriculum and prepares the necessary instructional handouts for distribution at adult and high school presentations. Maintains financial literacy and knowledge of credit union products by actively engaging in essential professional development to deliver reliable information to members and potential members.

• Member Focus:Uses effective listening skills to gain insight and understanding into the needs of others in order to build relationships and deliver impactful, member-focused community programs.
• Balances Stakeholders:Understands stakeholder requirements, expectations, and needs; builds partnerships and works cooperatively with others to achieve shared objectives.
• Action Oriented:Uses strong project management and organizational skills to take on new opportunities and tough challenges with a sense of urgency and enthusiasm. Possesses excellent critical thinking, time, and territory management skills.
• Resourcefulness:Applies knowledge of MSGCU’s processes and culture to efficiently secure and deploy resources to meet…