Senior Business Systems Analyst

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, and the Publicis Commerce Exchange.

Epsilon is seeking a Business Systems Analyst to provide operational and systems support for a major Loyalty program initiative. This role focuses on supporting day-to-day system activities, configurations, and documentation while partnering closely with Subject Matter Experts, business stakeholders, IT/Development teams, and analytics groups.

The Business Systems Analyst will assist in maintaining loyalty and promotional systems, support reporting and data validation efforts, and help ensure smooth execution of program initiatives. This role is well-suited for a highly organized, diligent analyst who enjoys problem-solving, process support, and working within established frameworks in a fast-paced environment.

Key Responsibilities:

• Using SQL, create reports, pull files and building queries to support marketing campaigns.
• Provide ongoing systems and operational support for loyalty and promotional platforms.
• Assist with offer configuration setup, updates, and maintenance under guidance from SMEs and business leads.
• Support requirements documentation
  , process flows, and system specifications.
• Partner with IT and development teams to support enhancements, defect resolution, and system changes
  .
• Assist in testing activities
  , including test case execution, validation of results, and documentation of outcomes.
• Monitor and help maintain data integrity, reporting accuracy, and operational readiness
  .
• Support issue tracking, triage, and resolution
  , raising when appropriate.
• Help develop and maintain process documentation, user guides, and standard operating procedures
  .
• Coordinate with multi-functional teams to ensure timely delivery of system-related tasks.
• Complete external campaign data matching and deliver targeted marketing data requests.
• Work with development teams to translate business needs into technical requirements and lead User Acceptance Testing (UAT).
• Create and manage test data and promotional scenarios in UAT environments.
• Proof customer-facing website content for accuracy and quality.

Required Skills:

• Ability to work with SQL and Excel to manipulate data, generate reports, build queries, and support campaign execution.
• Exceptional attention to detail and strong organizational skills.
• Demonstrable ability to manage multiple tasks and prioritize effectively in a fast-paced setting.
• Strong technical aptitude with an understanding of both business and IT language.
• High level of initiative, accountability, and ownership.
• Strong analytical and decision-making skills with partner collaboration.
• Ability to work independently and within cross-functional teams.
• Solid problem-solving skills and adaptability to changing needs.
• Excellent written and verbal communication skills.

Desired

Skills:

• Ability to translate client business needs into actionable solutions.
• Effective documentation and information-sharing abilities.
• Awareness of downstream impacts of offer…