Sr Director Digital & Demand Gen Marketing

What You'll Do

• Lead all demand generation efforts
  , including digital campaigns, ABM programs, events, and webinars, driving measurable pipeline and ROI.
• Own the strategy and execution of events - from in-person conferences to virtual experiences - partnering with Brand, Portfolio, and Rev Ops to deliver unforgettable, revenue-generating experiences.
• Build, lead, and mentor a high-performing marketing team
  , fostering a culture of experimentation, collaboration, and data-driven decision-making.
• Partner with Portfolio Marketing to ensure event content, messaging, and speakers resonate with enterprise buyers.
• Collaborate with Brand to maintain consistent narrative, executive presence, and experience standards across all touchpoints.
• Work with Rev Ops to ensure accurate data capture, lead routing, reporting, and campaign attribution.
• Leverage insights from campaigns, events, and Voice of Client programs to continuously refine ABM strategy and digital marketing performance
  .
• Pilot AI-powered tools and emerging channels to innovate in campaign personalization, automation, and audience engagement.
• Drive cross-functional alignment with Sales, Product, Solutions, and Operations to ensure marketing programs accelerate revenue and customer impact.

• 8+ years of B2B demand generation or digital marketing experience, ideally in enterprise SaaS or professional services.
• 3+ years of leadership experience, building and scaling high-performing marketing teams.
• Proven ability to design and execute multi-channel campaigns
  , ABM programs, and integrated demand strategies.
• Strong experience in event strategy and execution
  , including digital and in-person formats.
• Deep analytical skills - you turn data into actionable insights and measurable results.
• Familiarity with marketing automation, analytics platforms, and performance measurement tools.
• Exceptional communication skills and executive presence
  , able to influence stakeholders across the organization.
• A passion for innovation and emerging marketing technologies, including AI, virtual engagement platforms, and digital personalization.
• Fluency in English, both written and spoken.

• Experience in workforce solutions, learning technology, or HR tech industries.
• A background in social selling, employee advocacy, or thought leadership campaigns.
• Familiarity with global marketing execution or multi-region campaigns.
• MBA or other advanced marketing/business degree.

If you're ready to lead marketing that drives measurable impact, accelerates pipeline, and shapes the future of learning velocity
, this is your moment. At GP Strategies, you'll be part of a collaborative, forward-thinking team defining how enterprises learn faster and smarter.

We're building something extraordinary - and we want you to help us make it happen.

Ready to lead the next wave of demand generation with us? Apply now.