Global Strategic Marketing Manager

Job Description:

ITW (NYSE: ITW) is a Fortune 300 global multi-industrial manufacturing leader with $15.9B in 2024 revenue. Our seven industry-leading segments leverage the unique ITW Business Model-anchored in 80/20, Customer-Back Innovation, and Front-to-Back (FTB) processes-to drive growth and best-in-class margins. ITW Seats and Motion delivers innovative, precision-engineered solutions to global OEMs and Tier suppliers in both automotive and non-automotive seating and interior dampers and latches.

markets.

The Global Strategic Marketing Manager drives the commercial success of new product development by collaborating directly with customers to identify and prioritize pain points, and by translating technical innovations into compelling value propositions for global seat, damper and latch manufacturers. This role partners with engineering, sales, and customers to identify, qualify, and launch new opportunities that strengthen existing markets and open new ones.

The ideal candidate brings deep technical expertise in seating or related industries, combined with proven global marketing leadership, enabling the division to achieve growth targets through innovation, market insight, and customer intimacy.

Key Responsibilities

* Discover Customer Pain Points:
Develop a deep understanding of end-user segments, identifying unmet needs and working with engineering to translate them into actionable product concepts.

* Market Intelligence & Competitive Analysis:
Maintain expertise in key end markets, monitor trends, conduct benchmarking, and recommend growth strategies.

* Total Addressable Market (TAM) & Business Case Development:
Estimate Total Addressable Market (TAM), build robust financial cases, and define clear value propositions for new opportunities.

* Innovation Pipeline Management:
Use market intelligence to prioritize and support and collaborate with engineers to build innovation pipelines to meet or exceed full potential opportunity.

* IP & Differentiation:
Collaborate and support with IP counsel to assess competitive risk, capture sustainable differentiation, and support early-stage ideation.

* Commercialization:
Support sales with new customer/market entry, including creation of sales materials and go-to-market strategies.

* Innovation Metrics:
Accountable for measurable outcomes (e.g., new product revenue, speed to market, customer adoption). Integrate metrics into continuous improvement efforts.

* Global

Collaboration:

Lead and influence global, cross-functional teams across multiple time zones and cultures.

* Strategic Market Exploration:
Lead the exploration of priority subsegments by analyzing market trends, customer needs, and competitors, translating insights into new product opportunities and prioritized innovation initiatives.

* Go-to-Market Strategy:
Define and drive the go-to-market approach for new solutions in collaboration with engineering and sales, ensuring strong value propositions, early customer engagement, and successful commercialization.

Qualifications

* Required:

bachelor's degree in a related field required.

* Preferred: MBA or other masters.

* 5-7+ years of progressive business experience, including 4+ years in strategic marketing, business development, or product management.

* 3+ years of global, cross-cultural experience.

* Demonstrated experience in innovation strategy execution, market research, and financial analysis.

* Digital marketing, data analytics, and emerging technology experience are highly desirable.

* Up to 30% travel (domestic and international), including regular visits to global manufacturing sites and key customers.

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.