Assistant Manager Counter Lead GB-BAS,United Kingdom Sales Posted ago

Assistant Manager Counter Lead – Trowbridge, GB

The Counter Lead is responsible for supporting the brand in driving sales turnover and market share through consistently remaining consumer focused. They ensure a credible brand image, maximise sales, maintain retail standards, and support operational excellence.

• Reflect a credible and professional brand image to all internal and external consumers at all times.
• Maximise sales through selling, providing excellent service and retail standards.
• Contribute to efficiencies by adhering to store, brand and company procedures and guidelines.
• Understand daily and weekly targets and maintain awareness of additional sales avenues such as eventing, omni‑channel and digital channels.
• Keep up to date with competitor activities and missed opportunities.
• Effectively use social media to protect and enhance the brand image and drive business.
• Deliver the brand strategy, ensuring an effective local plan is executed.
• Plan and implement local marketing and event initiatives aligned to retailer activity.
• Deliver excellence in service execution, continually improving service levels, creating a zero‑consumer‑complaints mindset and a surprise‑and‑delight culture.
• Act as an ambassador for the brand, leading by example and ensuring brand values are represented and lived.
• Manage all refunds and complaints in line with company guidelines, consulting the area manager when appropriate.
• Use digital tools to keep knowledge current.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up‑to‑date product knowledge to provide an industry‑leading experience.

• Plan to ensure the delivery of excellent standards in product, housekeeping, displays, messaging, and pricing.
• Review retail standards daily, ensuring they meet required standards.
• Ensure deliveries, stock movements and associated administration are completed within agreed time frames.
• Ensure all auditable processes and administration are actioned to company guidelines, taking corrective action where necessary.
• Fulfil all information requests accurately and within set deadlines.
• Minimise stock loss by implementing and following all security policies and procedures.
• Create and maintain a safe working environment for consumers, adhering to company and retailer policies.
• Ensure all health and safety responsibilities meet a minimum overall grading of "Acceptable" during audits.

• Manage daily replenishment, taking appropriate action when required.
• Maximise sales performance by utilising all commercial reports before making decisions.
• Plan and deliver the visual merchandising layout, ensuring guidelines are followed and time frames met.
• Identify stock package issues and take corrective action, informing the area manager when out of direct control.
• Effectively manage all promotions and discounts in line with company guidelines.
• Identify trends and suggest enhancements to product performance.

• Experience in a fast‑paced retail and/or consumer‑facing environment.
• Ability to drive self‑development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.