Marketing Content Creator - Mobility

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automotive

Mastermind is seeking a dynamic and creative Marketing Content Creator to write social media, website, and other thought leadership content for a fast‑moving B2B technology solutions provider.

Grade Level (for internal use): 09

Title: Marketing Content Creator

Location: NYC area or remote location

• Produce thought leadership and brand storytelling tailored to automotive dealer audiences. Collaborate with Product Marketing & Customer Communications to understand what drives our business and develop content that supports client acquisition, retention, and engagement.
• Under the guidance of the Director of Marketing Communications, manage an editorial calendar that engages across all stages of the marketing funnel, with a focus on driving organic traffic and converting visitors into leads.
• Manage the blog lifecycle, from ideation, keyword research, and outlining to hands‑on writing, editing, and publishing.
• Conduct in‑depth keyword research and competitive analysis to identify high‑potential topics related to automotive SaaS and AI tools.
• Support the execution of the company’s social media communications strategy, ensuring consistency in brand voice, tone, and messaging across all platforms (Linked In, Facebook, Instagram, You Tube, etc.). This includes ownership of our Linked In newsletter, Masterminded.
• Partner with the Marketing Operations team to track content and search performance, using data and analytics to provide actionable insights and support continuous improvement of strategies.
• Stay current on evolving trends in digital communications, emerging platforms, and changes in audience behavior; provide recommendations to ensure our approach remains innovative and compliant.
• Be a steward of best practices in messaging, grammar, writing, and style.

• 2+ years of hands‑on experience writing content & social media for a brand or organization, ideally with both marketing and communications objectives. Come with a proven portfolio of content that drives measurable business results (traffic, leads, revenue).
• Strong background and understanding of SEO & GEO best practices, digital trends, and metrics that impact visibility and performance.
• Excellent writing, editing, and storytelling skills with a strong understanding of audience engagement and platform nuance.
• Strategic thinker with experience developing and executing content strategies for internal and external audiences.
• Comfortable using AI tools to support content development processes.
• High attention to detail, quality, and accuracy—especially in time‑critical situations.
• Highly organized, with strong planning and project management skills.

• Previous experience in automotive or SaaS technology strongly preferred. Experience in an automotive dealership is desirable.
• Ability to navigate ambiguity and manage multiple assignments.
• Excellent interpersonal skills; ability to listen to and influence internal and external stakeholders.
• Adaptability to changing priorities and a commitment to staying current with industry trends.
• Basic understanding of graphic design & video content creation tools (e.g., Adobe Creative Suite).

This role is limited for candidates with indefinite right to work within the USA.

• Anticipated base salary range: $53,084 to $109,089 (final base will vary with geography and experience).
• Annual incentive plan eligibility.
• Additional S&P Global benefits available. For more information, visit

Founded in 2012, automotive

Mastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry, believing that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotive

Mastermind is headquartered in New York City. For more…