Associate Director of Content Strategy

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Full Time Trenton, NJ, US

3 days ago Requisition

Associate Director of Content Strategy

D26: $115,000 – $120,000

Office of Communications

Thomas Edison State University was founded in 1972 to break down barriers to degree completion. Fifty years later, it proudly serves a diverse body of adult students with innovative and professionally relevant academic programming in a predominantly online delivery. Our team of high-energy student-focused professionals is welcoming new members who are making their mark in education and are ready to help change the lives of thousands of adult students across New Jersey and around the world.

Candidates who are excited by changing lives, committed to the success of all and want to be challenged by new and innovative opportunities, should submit an application.

The Associate Director of Content Strategy develops and executes content strategies to drive brand awareness, support enrollment goals and engage students. Key responsibilities include leading content creation and distribution, managing the content team, analyzing campaign performance, and collaborating with the Senior Director of the Office of Communication and other departments to ensure coordination.

• Strategy Development:
  Create comprehensive content strategies aligned with the University’s brand, enrollment and student audiences.
• Content Creation and Management:
  Oversee the creation, production, and publication of high-quality, compelling content across various channels, including social media, blogs, and events.
• Team Leadership:
  Lead, mentor, and develop a content creation team, fostering a collaborative environment and cross-functional collaboration.
• Performance Analysis:
  Monitor and analyze key performance metrics (KPIs) to evaluate the effectiveness of content initiatives and optimize campaigns for better results.

• A strategic and collaborative mindset with the ability to see the bigger picture in the context of the TESU mission and to connect content efforts across the University.
• Excellent organizational, written and verbal communication skills for internal and external audiences.
• Deep knowledge of content marketing principles, proficiency across all social media platforms, short video production and editing skills, familiarity with digital trends and analytics platforms.
• Proven experience in content creation, using content management tools, such as Canva, social media management dashboards, such as Sprout Social, and the Adobe Suite, including Premiere Pro and Photoshop. Knowledge of AI tools is a plus.

Education:

• A bachelor’s degree in marketing, communications, or a related field
• Master’s Degree is preferred.

Experience:

• 5-7 years experience, ideally in a higher education setting.

* TESU strives to offer a flexible work environment while balancing the operational needs of the University. As such, we have several options for hybrid-work schedules. Positions determine what type of hybrid-work schedule is available and, if necessary, adjustments are made to support University operations.

Thomas Edison State University is an Equal Opportunity/Affirmative Action Employer