Automotive Sales Consultant

We are looking for bright, motivated, and energetic professionals to join Serra Traverse City, part of Serra Automotive. Our mission is to provide exceptional customer service and drive growth. If you believe your skills will add value, we want to get to know you!

Summary:

Sells/leases new‑ and used‑vehicles at dealership gross profit, volume, and customer satisfaction standards.

• Sells/leases and delivers a minimum of 10 units per month.
• Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
• Writes complete sales orders and processes paperwork in accordance with dealership policies.
• Utilizes dealership sales controls and follow‑up systems.
• Attends product and sales training courses as requested by the sales manager.
• Keeps up to date on new products and services within the industry.
• Maintains an owner follow‑up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintains a prospective of development systems.
• Conducts business in an ethical and professional manner.
• Satisfies the transportation needs of vehicle purchasers.
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Explains, in detail, product performance, application, and benefits to prospective customers.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Exhibits a high level of commitment to customer satisfaction.
• Knows and understands the federal, state, and local laws which govern retail automobile sales.
• Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Knows and understands equity and values and can explain depreciation to the customer.
• Ensures that the sales manager has an opportunity to meet each customer.
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
• Prepares sold vehicles for customer delivery prior to customer arrival.
• Coordinates cleaning of each sold vehicle with the Appearance Team prior to customer arrival.
• Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
• Schedules first service appointment.
• Follow up on all post‑delivery items, tag/title work, "we‑owes", and special requests to be sure that all customer expectations are met.
• Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
• Attends sales meetings.
• Maintains a clean vehicle display area.
• Performs all other duties deemed essential to selling and marketing new and used vehicles.
• Coordinates meeting between customer and F&I manager.
• Describes optional equipment available for customer purchase.
• Maintains professional appearance and clean work area.
• Other duties may be assigned, as necessary.

• Excellent customer service, interpersonal, and communication skills.
• Strong listening, observational, organizational, and time management skills.
• The ability to motivate and build rapport with people.
• The ability to work autonomously and manage your own caseload.
• An empathetic, non‑judgmental and ethical approach.
• Valid driver's license.
• Professional, well‑groomed personal appearance.
• The ability to multitask.

• Medical, Dental, Vision, 401(k), Short‑ and Long‑Term Disability.
• $15k of Employer‑paid Life Insurance.
• Employee Referral & Discount Program, Employer‑Paid College Tuition.
• Growth Opportunities.
• And More.

To perform this job successfully, an individual must be able to perform each essential duty…