Product Manager

Overview

The Product Manager leads cross-functional execution for new product development from concept approval through launch. This role acts as the central connection point between R&D, Marketing, and Operations to ensure new products—spanning alcoholic beverages, non-alcoholic products, and retail merchandise—are designed, packaged, positioned, and operationally prepared for a successful release. Once a product concept and recipe are approved, this position ensures all downstream activities are delivered accurately, on schedule, and aligned with brand, operational, and commercial objectives.

• Serve as the primary liaison between R&D, Marketing, and Operations for all new product initiatives.
• Lead cross‑functional timelines, meetings, and communication to maintain alignment and accountability.
• Translate final R&D outputs (recipes, formulations, specifications) into actionable operational and marketing plans.
• Oversee development of all new product packaging, including bottles, cans, closures, labels, cartons, and secondary packaging.
• Manage vendor coordination for packaging components, samples, and approvals.
• Ensure packaging meets regulatory, operational, and brand standards.
• Build and maintain comprehensive product briefs outlining product positioning, brand messaging, operational needs, and SKU requirements.
• Align Marketing and Operations on timelines, technical specifications, and launch deliverables.
• Support launch planning and internal communication for new product rollouts.

REQUIRED SKILLS AND EXPERIENCE

• Bachelor’s degree in Business, Marketing, Operations, Food & Beverage, Engineering, or related field (or equivalent experience).
• 3+ years of experience in product management, product development, operations, or cross-functional project management.
• Proven ability to manage timelines and coordinate across multiple teams.
• Excellent written and verbal communication skills.
• Strong organizational skills with high attention to detail.

• Experience in beverage, food & beverage, CPG, or manufacturing environments.
• Familiarity with packaging development and vendor coordination.
• Understanding of regulatory and compliance requirements for alcoholic and non-alcoholic products.
• Experience working with ERP systems (e.g., Net Suite) for SKU setup, BOMs, and production readiness.

Benefits packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.