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Automotive Sales Consultant - Serra Traverse

Job in Traverse City, Grand Traverse County, Michigan, 49685, USA
Listing for: Buick GMC Traverse City
Full Time position
Listed on 2026-01-27
Job specializations:
  • Automotive
    Automotive Sales
  • Sales
    Automotive Sales
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Position: Automotive Sales Consultant - Serra Traverse City

Overview

Automotive Sales Consultant
- Serra Traverse City

We are always looking for bright, motivated, and energetic professionals to add to our world-class team. Here at Serra Traverse City, we work as a team, and our team strives to be the best for our customers. If you feel that your skills would be an asset to our team, then we want to get to know you!

A little history...

"Take care of the customer and your employees, and the rest will take care of itself."- Albert M. Serra

Serra Traverse City is proud to be part of Serra Automotive
, one of the top ten privately-held retail automotive groups in the nation. In 1973, founder Albert M. Serra began with a single Chevy store and a people-first philosophy. Within five years, the dealership achieved Top Five status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success. Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs over 2,200 people. The network includes 44 dealerships and represents 56 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.

Automotive Sales Consultant Summary

Sells/leases new- and used-vehicles at dealership gross profit, volume, and customer satisfaction standards.

In this role, you get to...

  • Sells/leases and delivers a minimum of 10 units per month.
  • Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
  • Writes complete sales orders and processes paperwork in accordance with dealership policies.
  • Utilizes dealership sales controls and follow-up systems.
  • Attends product and sales training courses as requested by the sales manager.
  • Keeps up to date on new products and services within the industry.
  • Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
  • Maintains a prospective of development systems.
  • Conducts business in an ethical and professional manner.
  • Satisfies the transportation needs of vehicle purchasers.
  • Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
  • Explains, in detail, product performance, application, and benefits to prospective customers.
  • Describes all optional equipment available for customer purchase.
  • Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
  • Exhibits a high level of commitment to customer satisfaction.
  • Knows and understands the federal, state, and local laws which govern retail automobile sales.
  • Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
  • Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
  • Knows and understands equity and values and can explain depreciation to the customer.
  • Ensures that the sales manager has an opportunity to meet each customer.
  • Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
  • Prepares sold vehicles for customer delivery prior to customer arrival.
  • Coordinates cleaning of each sold vehicle with the Appearance Team prior to customer arrival.
  • Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
  • Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
  • Schedules first service appointment.
  • Follow up on all post-delivery items, tag/title work, "we-owes", and special requests to be sure that all customer expectations are met.
  • Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
  • Attends sales meetings.
  • Maintains a clean vehicle display area.
  • Performs all other duties deemed essential to…
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