Field Sales Representative; Cannabis Retail Technology

Field Sales Representative – Cannabis Retail Technology

Department: Growth

Classification: Exempt

Location: Remote (Field-Based, Territory-Specific)

Travel: 50–75%

Vangst, the cannabis industry’s leading hiring platform, is partnering with a rapidly growing cannabis technology company to identify a Field Sales Representative to support expansion across licensed cannabis retail markets.

This company provides mission-critical compliance and retail technology used by cannabis operators in highly regulated environments. The organization is experiencing strong growth and is expanding its commercial team to support increased adoption of a flagship retail-facing product.

This is a field-based sales role focused on building in-person relationships with licensed retailers, delivering impactful product demonstrations, and owning the full sales cycle within an assigned territory.

The Field Sales Representative will be responsible for driving market adoption of a cannabis retail technology solution across an assigned territory. This individual will engage directly with dispensary owners, operators, and decision-makers through frequent on-site visits, events, and in-person product walkthroughs.

The ideal candidate is a self-motivated, consultative salesperson who thrives in fast-paced, evolving environments and is comfortable representing a technology platform in regulated markets. Success in this role requires autonomy, strong territory management, and the ability to move opportunities from initial outreach through close.

• Develop and execute a regional field sales strategy targeting licensed cannabis retailers
• Conduct on-site sales visits, relationship-building meetings, and product walkthroughs
• Own the full sales cycle from prospecting through signed agreement
• Maintain a strong understanding of cannabis retail operations, compliance considerations, and competitive landscape
• Partner closely with Sales Development, Marketing, and Customer Success teams on qualified opportunities
• Engage technical or solutions resources as needed to support demos and complex discussions
• Coordinate seamless handoffs to implementation and support teams to ensure successful onboarding
• Maintain accurate pipeline activity, opportunity notes, and forecasts in CRM tools (e.g., Salesforce)
• Deliver clear value propositions and address objections with confidence and professionalism
• Represent the company at industry events, retail site visits, and regional cannabis gatherings
• Consistently meet or exceed activity metrics and revenue targets
• Participate in ongoing sales training, coaching, and skill development

• 2–5 years of experience in field sales, account executive roles, territory management, or outside sales
• Experience selling SaaS, retail technology, or solutions in regulated industries preferred
• Comfortable engaging small-to-mid-sized business owners and decision-makers
• Strong consultative selling, relationship-building, and closing skills
• Ability to work independently in the field while managing a regional schedule
• Excellent communication, listening, and objection-handling skills
• Experience using CRM systems such as Salesforce
• Coachable, adaptable, and motivated by growth‑stage environments

• Bachelor’s degree preferred or equivalent relevant experience

This role requires frequent travel (50–75%) within the assigned territory, including:

• Daily visits to licensed cannabis retailers
• Attendance at industry events, conferences, and regional meetings
• Occasional travel to company offices or team gatherings for training

• Regular field travel within the assigned territory
• Extended periods of standing, walking in retail locations, and attending events
• Ability to travel by car or plane as required

Vangst is the cannabis industry's hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained & credential full‑time employees, Vangst has built the industry's go‑to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry's…