Marketing Content Manager & Storyteller

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters, including the newly crowned #1 favorite Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a World of delight—where even the tiniest token can spark happiness and an enduring connection.

Sanrio is looking for a Content Creator & Storyteller ✍️🎥 to bring our brand’s voice to life across digital platforms. In this role, you’ll craft compelling stories 📚, design engaging content 🎨, and capture the moments 📸 that connect us with our audience. If you have demonstrated success in managing end-to-end content production across platforms like You Tube, Instagram, and Facebook, including the lifecycle of content production, we want to meet you!

The Details (AKA: Primary Job Responsibilities):

• Under the direction of the Brand Development & Content Marketing Director, this creative and outgoing individual will manage, create, develop, and execute animated and live action content through storytelling to expand character IP properties and drive consumer engagement.
• Craft compelling narratives that resonate with target audiences, align with brand objectives and achieve KPI goals.
• Develop and execute content strategies across various platforms to engage audiences and build a strong brand presence through storytelling;
  Provide decks/mood boards to show vision.
• Concentration Areas: Animation, Live Action (Licensing/Retail),  and Space Licensing
• Lead/attend meetings that require Marketing’s input/brainstorm.
• Content lead in meetings—participate, engage and collaborate in conversations and discussions for both internal/external meetings as the main Marketing representative.
• Support Marketing Department in driving the company’s branding, PR, marketing, corporate communications, overall initiatives and KPIs.
• Communicate and enforce Sanrio’s overall brand guidelines to partners and ensure our brand is properly represented in B2B and B2C scenarios.
• Must be nimble and flexible in working outside of primary job description to be a Marketing representative as needed—a team player that initiates and is also an independent thinker.
• Guide and mentor staff member(s) as applicable.
• Liaison to Japan HQ:
  Content representative to Japan HQ and other Sanrio subsidiaries.

Brand Content

• Utilize storytelling skills, understand storytelling techniques, incorporate SEO practices, and stay updated on digital trends.
• Develop and implement content strategies, research audience preferences, ensure accuracy through research, and collaborate with teams for consistent messaging.
• Craft multimedia content, including videos, graphics, and written copy, curate original stories, write clear copy, and oversee production to ensure quality.
• Monitor and analyze content performance metrics, use analytics tools, manage content calendars, facilitate online conversations, and build relationships with external partners.
• Develop and utilize a deep understanding of our brand DNA to apply to storytelling and brand aesthetics in our concentration areas.
• Provide brand and creative direction for the development of content utilized across the company
• Brand content development includes content for consumers (B2C) on Sanrio’s social media platforms, including but not limited to Facebook, Twitter, You Tube, Instagram, Snapchat, Pinterest, and digital distribution modules.
• Vet and outsource vendors (within budget) including and not limited to writers, graphic designers, editors, voice-over talent, photographer/videographer, production and other industry professionals on an as-needed basis while serving as the primary point of contact on behalf of Sanrio.
• Collaborate with agencies on content development and management, as well as with internal creative department(s).
• Represent the brand at events;
  Capture event content as needed for internal/external purposes.
• Collaborate with content counterpart and assist with compiling information for internal monthly report which includes data points from established KPIs, anecdotes/feedback from fans (“Notables”), and other metrics; this also…