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Account Executive, Exhibitor Sales

Job in Toronto, Ontario, M5A, Canada
Listing for: Info-Tech Research Group
Full Time position
Listed on 2026-03-09
Job specializations:
  • Sales
    Business Development
  • Business
    Business Development
Job Description & How to Apply Below

Success in this role is accomplished by:

  • Developing new business opportunities through prospecting, lead generation, cold calling, scheduling and leading sales and discovery presentations,
  • Building strong relationships and nurturing key contacts of technology providers within your territory
  • Aligning the company's products, services, and value proposition through meaningful discussions to senior business and marketing executives within an assigned territory, and
  • Delivering against set goals and metrics, and meeting quota.
  • Main Responsibilities

  • Develop New Business Opportunities
    :
    Proactively identify and drive new business within your assigned territory of software and technology providers through diverse outreach methods, including email, phone, social media, and Vidyard.
  • Build and Nurture Relationships
    :
    Establish and strengthen relationships with key contacts at technology providers to foster and expand opportunities.
  • Consultative Selling
    :
    Employ a consultative approach to understand the needs of software providers and align them with Info-Tech's solutions.
  • Deliver Compelling Presentations
    :
    Create and present tailored sales presentations to vendor marketing, product, sales, and analyst relations executives, emphasizing the value of Info-Tech’s research and advisory services.
  • Customize Sales Materials
    :
    Assist in preparing customized sales presentations by tailoring PowerPoint slides to the specific needs of target audiences.
  • Encourage Participation in Market Reports
    :
    Motivate software providers to engage in upcoming market reports by collecting feedback from their customers using the Software Reviews platform.
  • Identify Partnership Opportunities
    :
    Seek opportunities to establish partnerships between technology providers and Info-Tech’s analysts.
  • Maintain CRM Records
    :
    Accurately record client details and account notes in the CRM system, adhering to internal reporting processes.
  • Required qualifications

  • Bachelor's degree in any field
  • 3+ years front line sales experience, preferably gained in a faced paced B2B sales environment with a consistent track record of hitting sales targets.
  • Experience selling to the executive level, experience selling to software providers or marketing leaders is an asset
  • Preferred qualifications

  • Business Acumen:
    Uses knowledge of the business environment and IT to engage customers.?
  • Self-awareness;
    Self-motivated with an awareness and understanding of one’s strengths and areas of development.?
  • Experience in an advisory, information and/or business services organization
  • The Vendor Services division (also known as Software Reviews), specifically engages and sells services to technology providers. These services relate to 3 key product lines that drive revenue for the business.

  • Vendor Advisory Memberships
    enable vendors to gain access to both Info-Tech analysts and marketing analysts to help better understand their market and buyers, build better products, and accelerate their G2M initiatives. Info-Tech is uniquely poised to support vendor members across these areas based on our years of experience supporting IT buyers in making the right technology decisions. Our members also get access to a team of G2M analysts who write research and delivery advisory services in a similar way to both ITRG and Mclean, tactical, practical research and guidance however, the research is centered around core marketing processes and projects.
  • Marketing Assets & Sales Enablement Material
    enables vendors to position their products to prospects, we allow vendors to license the data that is collected through the Software Reviews platform and turn it into various reports, infographics, social media tiles, and other marketing friendly assets. We also allow vendors to license analyst research or have analysts participate in thought leadership webinars and speaking sessions.
  • Event Sales
    : the vendor floor is an essential part of both our Live and Signature events as they help cover the cost of the event but also give our members the opportunity to speak to leading technology vendors across different technology domains. To support this function, we sell opportunities for technology providers to become exhibitors, to purchase…
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