Director, Demand Generation

Overview
Demand Generation Lead

Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We’re looking for a Demand Generation Lead who can design the system, roll up their sleeves, and build momentum fast.

This is a senior, hands‑on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of sales alignment.

Responsibilities
What You’ll Do

Own marketing-sourced pipeline targets

Design and manage the full funnel from first touch to SQL

Partner weekly with Sales leadership on lead quality and conversion

Build and prioritize demand programs across inbound and search

Set attribution, reporting, and performance benchmarks

Be hands‑on in Hub Spot early while building leverage through the team

Qualifications
What We’re Looking For

8–12+ years in B2B demand generation

Experience in enterprise, SaaS, Prop Tech, or CRE‑adjacent businesses

Deep Hub Spot experience

Strong operator mindset: metrics > activity

Comfortable influencing sales leaders and executives

This role is not about “leads.” It’s about pipeline and revenue impact .

Equal Opportunity Statement
At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Aff…

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