Business Development Representative; BDR

Company Name: Merrithew International

Job Title: Business Development Representative (BDR)

Reports to: Director of Sales Operations & Planning

Category: Full time – Permanent

Position Location: Scarborough Ontario, Tapscott Office

Opportunity: This is a new role in the organization

Compensation: $45,000.00 - $50,000.00 plus bonus

Merrithew® is the global leader in mind‑body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at‑home equipment and accessories for personal and professional use.

Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting‑edge equipment. With a focus on world‑class education and industry‑leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.

• Community – Culture of belonging, encourage connections and engagement
• Passion – Be present, enthusiastic, energetic, committed to purpose, inspiring
• Boldness – Act with courage, change the norm, never settle for “just ok”
• Customer‑Centric – Our Vision is fulfilled through our Trainers, Partners and end‑customers.
• Accountability – Act like owners, own the results
• Innovation – Delivering the best, highest‑quality products, programs and services

The Business Development Representative (BDR) plays a critical role in supporting sales growth within Merrithew. This role is responsible for managing inbound leads, qualifying prospects, and determining sales readiness before passing warm opportunities to the Sales Manager team. In addition, the BDR supports order processing and performs key administrative and coordination tasks that contribute to achieving overall sales targets.

The focus of the BDR position is in creating new pipeline, especially outbound, and in channel segments where Merrithew is targeting to grow – Fitness Clubs, Yoga Studios, Hospitality, etc. Focusing on new expansion opportunities and developing early relationships in emerging countries is a key part of this role.

This position is ideal for a highly organized, customer‑focused professional who understands the Pilates, wellness, or fitness space and enjoys being a connector between marketing, sales, and operations.

• Act as the first point of contact for inbound leads from marketing campaigns, website inquiries, events, and referrals
• Engage prospects via phone, email, and CRM tools to understand business needs, budget, timeline, and decision‑making process
• Assess lead quality and determine sales readiness (warm vs. nurture)
• Clearly document prospect information, insights, and next steps in the CRM
• Route qualified, sales‑ready leads to the Sales Manager team with thorough handoff notes

• Support Sales Managers by preparing quotes, product information, and follow‑up materials
• Assist in managing the sales pipeline to ensure no qualified opportunities stall
• Follow up on inactive or nurturing leads to re‑engage and move them forward
• Coordinate with marketing on lead feedback, trends, and conversion insights

• Process sales orders accurately and efficiently, ensuring correct product selection, pricing, and customer details
• Coordinate with internal teams (operations, logistics, finance, customer service) to support smooth order fulfillment
• Track order status and communicate updates to internal teams and customers as needed
• Assist with sales documentation, contracts, and internal reporting
• Provide quotes for both Merrithew and Align products

• Deliver a professional, consultative, and brand‑aligned experience reflective of a premium Pilates and wellness brand
• Build trust with studio owners, instructors, and fitness professionals through knowledgeable and responsive communication
• Ensure…