Marketing Development Specialist

About Us:

How many companies can say they’ve been in business for over 179 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles ever-changing environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

This position is located in Ontario, Canada.

The Marketing Development Specialist is responsible for Canadian market planning and promotion of Ophthalmic Devices and Refractive Surgical Ophthalmology product lines with the goal of achieving planned revenue and profit targets. The Marketing Development Specialist is expected to work in conjunction with global business sector Management and Marketing teams to provide market research and competitive intelligence information and respond to local market conditions.

The Market Development Specialist has the additional responsibility to provide sales support and local customer support. Furthermore, the Marketing Development Specialist has the responsibility of managing regional/local KOL’s for podium presence s individual will work closely with key opinion leaders to help craft marketing strategy and messaging, drive product utilization, and ensure consistency and clarity of internal / external communications in regard to products and services.

Must excel at building cross functional alignment, as this individual will work with sales leadership, global marketing, supply chain, operations, customer service, and finance to ensure successful product introductions. This position reports to the Head of Marketing within the Medical Business Group.

• Drive results through the launch of new products, next generation products, and product enhancements
• Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility.
• Launch new products, next generation products, and product enhancements as the product changes to meet market needs. Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective.
• Plan and manage the product line inventory, pricing, quotation programs, CRM and marketing budget. Support team as required with forecasting and RFPs.
• Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key congresses and meetings, and conducting primary and secondary market research.
• Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and report on product and market dynamics.
• Plan and manage the product line marketing budget.
• Provide input to assist Sales Management in forecast sales for manufacturing and financial planning.
• Understand market dynamics and recommend pricing strategy.
• Provide Field Sales with updates on product, services, and market changes.
• Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan.
• Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements.
• Be a resource to Field Sales and respond to point of sales questions and requests.
• Perform Sales Training during phase training sessions, trade shows, and sales meetings.

• BA or BS degree, preferably in marketing, engineering or life sciences. An MBA is preferred.
• Minimum of 3-5 years of successful experience in a marketing and/or sales position.
• Experience in the medical device industry.
• Experience bringing new products to market is highly preferred.
• Knowl…