Senior Analyst, Retail Analytics

Job Description

As Senior Analyst, Retail Analytics, you will support SNDL's Cannabis Retail segment which operates ~200 Value Buds, Spiritleaf, and Cost Cannabis stores across Canada. Reporting to the Senior Director, Category Strategy, you will leverage your data skills to unlock deeper understanding of business performance through reporting and analysis, including by mining primary and secondary data sources for insights and building ad hoc dashboards.

Toronto Corporate Office

• Performance reporting and retail insights (50%)
  • Produce recurring (e.g., weekly sales and margin, monthly business review) and ad hoc reporting for a variety of audiences (ranging from functional teams to leadership) to elicit business performance and associated drivers.
  • Ensure reporting is accurate, timely, and aligned with business needs.
  • Aggregate secondary (e.g., provincial board) and syndicated data sources into easily consumable insights for business teams.
  • Conduct deep dives across a variety of data sources (e.g., transactional, customer loyalty, third-party) to explain business drivers and identify trends.
  • Partner with the Retail Commercialization and Loyalty teams to mine customer data for insights, increase the effectiveness of campaigns, and develop member segmentation.
• Business intelligence and data visualization (30%)
  • Build Power
    
    BI and/or Fabric dashboards in support of Category Management, Retail Commercialization, Store Operations, Supply Chain, Marketing, Loyalty, and other teams.
  • Collaborate with Business Technology teams to define reporting requirements, enhance data platforms, and drive adoption of new data tools.
• Market insights and strategy support (20%)
  • Evaluate strategic initiatives and pilot programs by measuring impact to business KPIs and return on investment.
  • Support the business casing of new strategic opportunities (e.g., major promotions, eCommerce and loyalty programs, innovation product launch).
  • Monitor market data and competitive dynamics to inform strategic positioning and uncover whitespace opportunities.

• 5+ years of retail industry knowledge and 1-3 years of experience working in an insights and/or analytics focused role. Additional exposure working in the cannabis or CPG industry is an asset.
• Expert with Excel and have experience building data visualizations in at least one BI tool (e.g., Power
  
  BI, Tableau, Looker, or similar).
• Exceptional data fluency and an analytical mindset.
• Experience handling financial acumen.
• A critical thinker who is strategic and analytical when dealing with ambiguity.
• Strong communication and presentation capabilities.
• Time management, problem-solving, critical thinking skills, detail orientation, and the ability to work independently come natural to you.

• Competitive compensation including performance-based bonuses and annual salary reviews.
• Comprehensive health and dental benefits, including a Healthcare Spending Account.
• Three weeks of paid vacation with annual rollover.
• Flexible, hybrid work arrangements to support work-life balance.
• Recognition and rewards programs that celebrate individual and team achievements.
• Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.
• Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services.

SNDL is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse and safe workplace where all of our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, SNDL encourages applications from individuals of all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities.

SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis. We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Targeted salary range - $73,000 - $83,000

We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process.