Sales Representative

Date: February 2026

Reports to: Wholesale Manager

49th Parallel Coffee Roasters is a Vancouver based Specialty Coffee company founded in 2004. What sets us apart is our commitment to direct trade sourcing and roasting outstanding specialty grade coffee in small batches. In addition to our five 49th Parallel Cafes in Vancouver and Montreal, we have successful Wholesale and Ecommerce businesses bringing our exceptional coffee to customers all around North America.

Our Vision
: BUILD NORTH AMERICA’S LEADING SPECIALTY COFFEE MOVEMENT

Our Mission
:
Make Specialty Coffee Accessible to More People (in More Ways) By Crafting EXCEPTIONAL DIRECT TRADE COFFEE, WITH INTENTION, That INSPIRES CURIOSITY

The Role

The Sales Representative will build relationships and increase volume with Retail and Food Service partners, as well as seek out and secure new opportunities while in a fast-paced, entrepreneurial environment. This role will act as a champion and ambassador for 49th Parallel Coffee and the Specialty Coffee movement across Ontario and Quebec.

This is a permanent full-time role, with an emphasis on time in the field. The primary focus is on the Greater Toronto area, with management of Ontario & Quebec, and the successful candidate must be based in the Toronto area.

• Engage with Store Managers/Teams to educate and advocate on our brand
• Drive brand awareness in top stores through negotiation of secondary merchandising and display opportunities
• Prospect and close on new Retail stores to increase distribution for the brand
• Conduct compliance checks to ensure availability and report on stock issues

• Build strong relationships with our Café and Restaurant partners in the region
• Prospect and close on new Cafes and Restaurants to increase distribution for the brand
• Conduct regular visits to offer staff training, and product and equipment support
• Identify other big opportunities for brand exposure

• Conduct In-Store Demos (1-2 per month)
• Engage with customers to create excitement and connections with our brand
• Onsite support for any third-party sampling events including Costco Roadshows
• Follow guidelines for demo including set up/take down procedures and coffee preparation
• Educate customers on our brand, coffee preparation and key selling features
• Maintenance of Demo equipment, transportation, and storage

• Build relationships with our Broker and Distributor partners to gain influence
• Educate Broker and Distributor teams on our brand and key selling features
• Work closely and meet with these teams to identify opportunities and build volume

• Ability to act as an ambassador of the brand and demonstrate the Company Values
• Minimum two (2) years of Food Service and/or Retail/Grocery sales experience
• Specialty Coffee industry experience highly valued
• French language skills highly valued
• Desire and drive to negotiate and open new business opportunities
• Strong communication (verbal and written) skills
• Demonstrate sound judgment and problem-solving skills
• Valid Driver’s license, clean driving record, and vehicle required
• Minimum of 32 hours per week in the field

• Some moderate lifting and daily travel by car will be required to perform the essential functions of this role

Salary Range: $58,000-$70,000 base

To learn more about 49th Parallel Coffee Roasters, visit us at