Manager, Annual and Community Giving

We’ve raised enough sympathy. It’s time to raise survival rates.

Pancreatic cancer is the third deadliest cancer globally and is projected to become second by 2030. Incidence is expected to rise by 95% by 2050, particularly among those under 55. Despite this trend, the disease remains underfunded, understudied, and overlooked. Pancreatic Cancer North America’s evolution from a national charity to a North American leader marks a decisive step forward, escalating pancreatic cancer to the global crisis that it is.

PCNA exists to fundamentally change the way patients, caregivers, and communities experience pancreatic cancer. We are uniting science, advocacy, and awareness under one focused mission: to redefine pancreatic cancer from a death sentence to a survivable disease.

PCNA is seeking a strategic, results-driven Manager, Annual & Community Giving, to lead and grow our annual, digital, tribute and community-based fundraising programs. Reporting to the Director of Philanthropy & Donor Engagement, this is a revenue-generating role accountable for achieving annual fundraising targets and building an engaged and sustainable donor base.

The Manager will translate strategy into execution by driving donor acquisition, retention, and long‑term value through integrated campaigns, emotionally resonant tribute giving, monthly donor growth, and community fundraising. This role is ideal for a fundraising leader who balances analytical rigour with powerful storytelling, values autonomy and creative problem solving, and is motivated by PCNA’s mission to raise survival rates.

This is a full‑time, hybrid position based in the Greater Toronto Area, with regular in‑office presence and flexibility to work remotely.

• Own and deliver annual revenue targets across annual, tribute, and mass‑market fundraising programs in Canada.
• Drive the execution, and optimization of integrated, multi‑channel fundraising campaigns across email, website, digital advertising, peer‑to‑peer, and paid media.
• Position tribute giving as a core revenue driver and meaningful entry point for new supporters, embedded strategically across donation flows, digital channels, and campaigns.
• Translate fundraising strategy into clear campaign plans with defined goals, timelines, budgets, and performance metrics.
• Monitor campaign performance closely and adjust tactics in real time to maximize revenue, donor engagement, and lifetime value.

• Own and deliver annual revenue targets across annual, tribute, and mass‑market fundraising programs in Canada. Drive growth of the monthly giving program by converting one‑time and tribute donors into sustained supporters.
• Oversee donor journeys that move supporters through acquisition, engagement, upgrade, and retention stages.
• Oversee execution of stewardship and recognition activities that strengthen donor loyalty and long‑term revenue.
• Use donor data, segmentation, and behavioural insights to identify growth opportunities, improve retention, and reduce churn.
• Lead revenue growth from community and third‑party fundraising initiatives, ensuring they contribute meaningfully to overall fundraising goals.
• Support and empower community fundraisers and volunteers through scalable tools, clear guidance, and consistent stewardship.
• Align community fundraising activity with national campaigns, tribute giving, and core mission storytelling to maximize reach and impact.
• Identify high‑potential community initiatives and opportunities to grow participation, visibility, and long‑term sustainability.

• Maintain revenue forecasts for annual, tribute, monthly, and community giving, identifying risks and opportunities throughout the year.
• Establish and track key performance indicators including revenue, donor acquisition, retention, and conversion.
• Lead testing and optimization efforts across campaigns, donation flows, and donor journeys, scaling successful approaches to improve ROI.
• Produce regular performance reports and insights for senior leadership and internal stakeholders.
• Collaborate closely with Marketing, Philanthropy,…